PR and Marketing Tips

In today's fast-paced and interconnected world, managing a crisis effectively has become an integral part of any organisation's success. Singapore, known for its vibrant business environment, is no exception. Whether it's a natural disaster, a data breach, or a public...

Sports marketing is a dynamic and competitive field that relies heavily on effective public relations (PR) strategies to connect with fans, sponsors, and the media. Successful sports marketing campaigns not only enhance a team or athlete's image but also drive revenue...

The Grande Whisky Museum (TGWM) elevates the exhilaration of Grand Prix Season Singapore (GPSS) with the launch of SPEED FOR FUN. With GPSS being a focal point of Singapore's annual calendar, the event promises to enhance the overall race season experience, drawing...

Are you a business owner looking to ignite growth for your kiosks and stalls? Well, look no further! In today's fast-paced and competitive market, it is essential to have a strong and proactive public relations (PR) strategy in place. Traditional advertising methods...

Gen Z influencer marketing Gen Z influencer marketing has taken the digital landscape by storm, revolutionizing the way restaurants in Singapore approach their branding strategies. As a PR expert, we've witnessed firsthand the power of this new wave phenomenon that...

In the bustling streets of Asia, where nostalgia mingles with the vibrant colors of progress, a silent crisis grips our beloved video rental outlets. These once-revered havens of cinematic treasures now find themselves desperately searching for a beacon of hope, a PR...

In the realm of digital media expansion, where attention spans wane and trends evolve at a dizzying pace, it's crucial for video outlets to step up their game and carve a niche in the fiercely competitive Asian market. Enter Thaipusam, a colorful Hindu festival that...