Arvin is an assertive and a compassionate person committed to giving his best in everything he does and in every task assigned to him. He has always been willing to be trained and grow with the organisation that he is  part of, and to deliver better work to clients. He is extremely result-oriented and has expertise in business processes.  His analytical skills and experience also help structure the work systematically for clients.  Arvin is cheerful, helpful and gets things done in the fastest way possible.  A quick learner, he is a joy to work with.  Arvin holds a Bachelor of Science in Information Technology.

Regina is a seasoned marketing professional, with over 20 years of experience in various consumer markets; specialising in F&B. She has worked the front line, and also the back end of F&B and retail establishments, which gives us good grounding and understanding of PR and marketing strategies that work on the ground.  Her extensive knowledge of operations, marketing concepts and public relations (both digital and mainstream) have given her a solid foundation in executing processes integral to making businesses work effectively and progressively.   Regina holds a Diploma in Media Communications from Singapore Polytechnic.

Maria’s core passion lies with people. With more than 10 years of experience in the corporate events and services arena, Maria has developed a strong passion for the service industry. Maria has taken on several business development and marketing roles, on both local and regional levels. She has worked with outsourced events and training management agencies like Evolution Werks and was a General Manager at Knowledge Connection. She was also regional channel manager for Sage Software Asia. Prior to joining Affluence, Maria was in the Retail Distribution sector in Zada Stationery, the sole product distributor of Platinum Japan writing instruments in Southeast Asia, and gained direct consumer marketing and retail experience from that. Maria holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (UK).

With over two decades of experience with leading publishing groups in media account management spanning across publishers like Eastern Publishing, Gnomadic Publishing, Singapore Tatler and Blu Inc Media and managing her own Public Relations Consultancy, serving a client portfolio of illustrious brand names, Annie thrives on every detail of each campaign with acute intuition and sensibilities.  For over a decade, she had the privilege of working with a long line of established names in fashion, beauty, consumer electronics, FMCG, wine & dine sectors. With a proven track record of managing successful campaigns for regional and international clients such as Estee Lauder Group, Shanghai Tang Crawford Joyce Group, Uniqlo, Aesop, Swatch Group, Cortina Watch, Richmont Group, DKSH Singapore, Pernod Ricard and more.  Annie holds a Diploma in International Trading from the Singapore Management University.

Gabriel holds a Diploma in Mechanical Engineering and started his career as a Naval Engineer.  He was drawn into the world of marketing when he worked for Men’s Health magazine, helping them garner sponsorships for the Men’s Health Urbanathlon.  He then went on to support Singapore Polytechnic and Nanyang Business School as a Marketing Executive and  Assistant Manager respectively, in their social media and marketing content management.  He also has events management experience, having worked with Experia Events.  He brings on-ground and realistic insights to the marketing needs of our clients.  Gabriel holds a Bachelor of Communication, specialised in Public Relations and Communication Studies.

Having years of experience in marketing and communications, Silvia is especially well-versed in the creative and design industries. She worked for two years in an Architectural Visualisation Company as their Assistant Marketing Manager and spent a year at an integrated marcomm and creative agency as Account Executive. She believes that communication is the key to most successful projects and campaigns, and strives to hone and sharpen her soft skills – what she views as the hidden ace in the professional world. As a multilingual (Mandarin, English, Bahasa Malaysia and Korean), arts lover (dance and languages) and workaholic fuelled by coffee, she hopes to continue achieving breakthroughs in her career – both for herself and for her clients. Silvia holds two honours degrees in Arts from Taylor’s University and University of West England.

Say Hua is an Honours graduate in English Literature from the Nanyang Technological University of Singapore. Say Hua has always been inclined towards the English language but a spark was ignited during her undergraduate years as an English major. The rigour of academic writing, critical analysis, and in-depth research, not only in Literature, but also in other modules in Communications and Sociology, moulded her into a razor-sharp thinker, writer and communicator. Her internship as a Copywriter at an up-and-coming UX and UI design agency opened her eyes to even more forms of writing such as UX writing, web copy, marketing copy, case studies, blog articles and SEO writing. This was also where she created content for clients in the Property, Insurance and Digital Design industry. Being actively involved in the arts scene, she views writing as a craft that requires constant practice, mental agility and endless creativity to be able to communicate ideas clearly.

Arpan is a hardworking, diligent and competent digital marketing professional. He is highly efficient in dealing  with high-priority projects. His vast knowledge of Digital Marketing has led him to excel in roles requiring technical skills and a comprehensive understanding of client needs. After specialising in SEO in an IT company where he served clients such as TATA Group and Adani Group, he joined Promotedge Global Services as a PPC Analyst. As a Digital Marketer, he handled over 60 brand portfolios and clients – sharpening his skills in SEO, generation of web traffic, leads and brand awareness campaigns on Facebook, Google, Instagram and Taboola.

Darl has worked as a marketing executive,  trainer and training co-ordinator where she provided root-cause analysis to provide marketing solutions to customers.  Her experience in creating marketing and training materials has given her good grounding in knowing what to deliver for her marketing clients.  she was also awarded the Chancellor’s Award for Academic Excellence.  Darl is a Bachelor of Science in Information Technology graduate.

Hose manages Japan’s strongest publishers network (SSP) and the strategic communications / marketing agency in the crypto, finance and tech verticals. Hose has over a decade of experience in media production, marketing, communications and professional services industries across Japan (Tokyo, Osaka, Fukui), China (Shanghai) and Hong Kong. Hose graduated from Georgetown University and speaks fluent English, Japanese and Chinese.

Xiaoying is Director of Strategic Alliance at URALA Communications, Japan, with more than a decade of experience in media and marketing across Japan, China and the United Kingdom. She will be the main point of contact for SIM and SIM GE for the Osaka campaign. Her relevant experience includes media buying and planning, especially programmatic and social media advertising operations. She is deeply familiar with the iterative process for optimizing marketing campaigns to get maximum results cost-effectively.

Prior to joining URALA, Xiaoying worked in a Tokyo-based PR firm, providing the Japan Art Fair with events management and digital marketing services. Her earlier career includes working as a DJ and public relations manager at China Radio International (now part of the China Central Television), as well as the Liaison and Communication officer for NHS (National Health Services) Leicester, UK.
Xiaoying graduated from the University of Leicester, England, and speaks fluent English, Chinese, and the working level of Japanese.

Zhengkun is an entrepreneur and Chinese Social Media expert in Singapore. He is the founder of SingaporeTong, 新加坡万事通 in Chinese, New Media Platform, which is one of the most popular news platform in Southeast Asia. Meanwhile, he is also a Chinse Social Media Marketing and PR strategist. Over the past 5 years, he and his team has served Far East Organisation, Country Garden, R&F, Changi Airport, Marina Bay Sands, Resort World Sentosa, Alibaba, WeChat Pay, China Eastern Airline, China Southern Airline, Shunfeng, ect, helping them with marketing and branding on Chinese media platforms.