for your Prominence
Affluence PR is an expert in public relations for retail and F&B establishments in Singapore.
Affluence PR is an expert in Public Relations for upscale retail establishments in Asia. This includes luxury boutiques, brand name stores, flagship outlets, themed restaurants, mid to fine dining places, bistros and bars.
Why focus on PR for retail establishments? We believe that retail allows brands to distinguish themselves through the creation of memorable customer experiences. In an increasingly sophisticated world where people aspire for deeper connections, retail has the ability to allow brands to connect deeper with their customers and form lasting bonds through shared experiences.
Retail indulges all 5 senses through which we experience the world. From the visual attraction of a display to the first step the customer makes into an outlet, its smell, its texture and the taste of its products will involve the customer wholly into the dynamics of the brand. No other marketing communication is as powerful as a total body immersion experience that can only be achieved through retail, to impress the mind and touch the soul of your consumer.
We hope that by helping retail establishments generate good public relations, we are able to help these brands share their stories, to connect with more people and to impact the world in a good way.
When you work with Affluence PR, our consultants will also advise on these 5 touch points within your outlet, to bring them to a distinctive level for greater impact.
Affluence PR focuses on the core areas of retail and hospitality, making us the agency of choice for retailers and restauranteurs wishing to improve their brand visibility in Asia.
We target specific market segments so we can assure our clients that domain experts in these areas are handling their business, not an agency which takes on all comers.
Affluence PR is committed to delivering informed, media-savvy public relations services based on a superior industry knowledge, a real understanding of the issues that affect both our clients and their customers, and a genuine enthusiasm for what we do. Our aim is to act as a trusted extension of our clients’ marketing departments, producing results that directly and positively impact on our clients’ business objectives.
Affluence PR is also committed to providing an informal yet professional working environment that encourages and rewards creativity, insight, teamwork and enthusiasm. Affluence’s culture and philosophy is based on a no-nonsense approach to public relations that values clarity of thought and honesty of expression above empty promises and meaningless talk.
In the crowded marketplace of retail and hospitality, it is crucial to have a savvy, well-seasoned team strategising, coordinating, and implementing your public relations efforts. All of our promotions at Affluence PR are built on the same foundation: innovative campaign strategies; meticulous attention to client needs; and creative networking across the Restaurant and Retail industries. Affluence PR strives to create and implement innovative public relations campaigns for our clients in these specialised industries.
Affluence PR provides clients with an honest assessment of your communications objectives, a hallmark that has earned us the respect of communications professionals. This, along with our creativity, are two of the greatest points of differentiation between Affluence PR and other agencies.
At Affluence PR, we offer our valued clients a complete end-to-end solution, and a portfolio of complete and integrated public relations services. These are always customised.
- Media pitching
- Media follow up
- Product launches
- Media interest event concepts
- Promotional campaigns
- Corporate social responsibility campaigns
- Social media campaign development, execution and maintenance
- Corporate communications
- Crisis management
- Vendor liaison and management for campaign execution
To be the premier public relations agency for retail and restaurant establishments in Asia.
To consistently garner the best possible public awareness for our clients by being the foremost public relations experts in the retail and restaurant industry in each country we operate in.
Our core values driving our mission and towards our vision are INTELLIGENCE and INFLUENCE. We believe that as professionals in PR, the trust and respect our clients, vendors and partners are of paramount importance. With respect comes responsibility and stature which in turn confers on us the subtle power of INFLUENCE to enable us to make a difference in the world.
In this aspect, we will use our influence wisely and with INTELLIGENCE, so as to uphold the integrity and professionalism of our industry and our personal ethics as persons of upstanding moral responsibility to our clients.
Our logo is made up of the word Affluence, a diamond and a Queen’s crown.
The Queen’s crown draws its inspiration from the queen chess piece. She is Dynamic and Versatile, and so we must too be, to understand world trends, business shifts and how our clients can benefit from these.
The Diamond symbolises Precision and Strength – Precision in our communications and our work; Strength in our beliefs and our competencies.
Affluence itself means ‘Wealth’ – a wealth that is beyond the monetary, which overflows the heart with satisfaction, freedom and happiness with the world.
Our tiffany blue colour portrays our aspiration to aim for the skies. Everyone who works with and in Affluence PR is destined for greater things, and is treated with respect and honour.
Put together, the logo serves to remind us of our purpose.
Accreditations / Recognitions
At Affluence PR, we use our Influence (individually and as a team) to create an impact for our clients. Meet the influential people at and partners of Affluence PR here. Trained and dedicated, our team will meet regularly with you, assess your particular market challenge, and propose a strategic and well planned roadmap, and work with your team to put the plan in place. The Affluence team is able to transcend PR boundaries of language and culture so apparent in diverse Asia – read on to find out why!
Angela integrates clients requirements with PR strategies laid out for clients and oversees their seamless implementation. For what is a strategy with no execution? Having been in the pioneer team to kick start the marketing for lifestyle brands(Nakamichi, Oregon Scientific, General Electric, Whirlpool) in a SEA during her brand management days, Angela today is happily engaged with clients to create positive public perceptions for their brands.
Having been in the pioneer team to kick start the marketing for lifestyle brands(Nakamichi, Oregon Scientific, General Electric, Whirlpool) in a SEA during her brand management days, Angela today is happily engaged with clients to create positive public perceptions for their brands. Angela has 16 years of marketing and 7 years of PR experience, and gladly shares her wealth of knowledge with clients and their teams. Angela is a BBA graduate of the NUS Business School and also a current serving director in the Business School Alumni (NUSBSA), heading the marketing development team.
Maria’s core passion lies with people. With more than 10 years of experience in the corporate events and services arena, Maria has developed a strong passion for the service industry. Maria has taken on several business development and marketing roles, on both local and regional levels.
She has worked with outsourced events and training management agencies like Evolution Werks and was a General Manager at Knowledge Connection. She was also regional channel manager for Sage Software Asia. Prior to joining Affluence, Maria was in the Retail Distribution sector in Zada Stationery, the sole product distributor of Platinum Japan writing instruments in Southeast Asia, and gained direct consumer marketing and retail experience from that. Maria holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (UK).
Melody found her calling in media management after an illustrious career in the public relations and marketing industries. Now, she marries her passion and core competencies into helping organisations with their PR & Marketing efforts in the fields of health, wellness, sports, fitness and nutrition.
Melody kick started her PR & Marketing career in Singapore and has worked for Georg Jensen, Royal Copenhagen, Orrefors Kosta Boda and the Tung Lok Group (where she handled the group’s marketing, communications, advertising and promotions for a number of years). She left to work as an independent freelance consultant, with 3 years in the US. Her partners and clientele are companies in the Food & Beverage industry as well as those focused on health such as doctors, dietitians, physiotherapists, sports psychologists, mindfulness trainers, personal trainers, online organic grocers, local health food providers, gym owners and yoga, fitness brands. She was featured in a front page story on freelancers in the ‘The Sunday Times Life!’ in December 2015. Melody was on the Dean’s List when pursuing her Degree in Business Communications from the University of British Columbia.
Plan your next event with us and let our team do the work for you!
If you're looking to Experience a New way of Customer Engagement, contact us today and we'd love to help!
Affluence Public Relations
20 Cecil Street
#26-02 PLUS Building