Discover Affluence pr

Affluence PR – Best PR Agency in Singapore

Affluence PR specialises in Public Relations (PR) for retail establishments, including restaurants and F&B outlets.

Affluence PR agency has promoted more than 500 local and Small and Medium Enterprise (SME) retail and food brands in Singapore and Southeast Asia over 15 years.  If you are a restaurant looking to share your story, entice customers and improve your brand awareness, speak with us.

Our Methodology

Our awareness-generation methodology has been fine-tuned for more than a decade to cater specifically for SMEs.  As a PR firm based in Singapore, we are direct, budget aware, cost-conscious and very effective in generating extensive media coverage for local and regional brands.

Why focus on public relations for restaurants and retail?  And what does PR for restaurants, F&B and retail mean?

In a retail business, your customer engages with your brand through all 5 senses. From seeing an attractive display to stepping in and experiencing the textures of your outlet through hearing the music, smelling its scent and tasting its aroma, retail is able to provide a memorable full body experience if done right.

Our job

is then to extend your brand’s sensory imagery to the media who will then share your story with their readers to help create a lasting positive brand impression for your brand.

Affluence PR agency staff are well-versed with retail and restaurant operations having had experience in this industry prior to doing public relations.  We understand operational and business constraints that allow us to cut through the clutter and be effective communicators for dining establishments, cafes, restaurants, retail outlets, retail stores and B2C brands.

Our Services

Our PR services also extends to digital public relations, as we help clients maximise the media coverage they receive on social media and influencer channels through digital marketing for restaurants and retail brands.

Affluence Public Relations – your specialist public relations agency for retail and restaurants.

Our
Services

Affluence PR provides all-in-one, seamless, end-to-end digital marketing and public relations service for restaurants and retail stores.

Public and Media Relations

PUBLIC AND
MEDIA RELATIONS

GENERATE $100K WORTH OF MEDIA COVERAGE FOR YOUR BUSINESS!

  • Public Relations Strategies
  • Corporate Communications
  • Press Release Writing
  • Press Release Seeding
  • Media Relationship Building
  • Media Pitching
  • Media Follow Up
  • Crisis Management
Social Media Marketing

SOCIAL MEDIA
MARKETING

1ST EVER ROI-FOCUSED FACEBOOK MARKETING TRAINING THAT WILL EARN YOUR BUSINESS THOUSANDS OF DOLLARS!

  • Social Media Content Writing
  • Social Media Campaign Development
  • Social Media Execution
  • Facebook, Instagram, & LinkedIn Management
  • Crisis Management
Influencer Marketing
INFLUENCER
MARKETING

ENGAGE ROI-DRIVEN INFLUENCERS FOR YOUR BRAND!

  • Influencer Selection
  • Influencer Outreach and Engagement
  • Influencer Management
Public and Media Relations Training

PUBLIC AND MEDIA
RELATIONS TRAINING

GET FREE ROI-FOCUSED PR & MARKETING TRAINING!

  • Media Awareness for Free
  • Your Own PR and Social Media Campaigns
  • Social Media Strategy
  • PR & Social Media Optimization

MILESTONES

Clients

Clients

800

Customer Satisfaction

Satisfaction

97.6%
Cups of Coffee
Media Coverage

47.5m

Cups of Coffee
Media Articles

30,000

PR Planning Hours

PR PLANNING HOURS

102,860
The Affluence PR Team
At Affluence PR, we use our Influence (individually and as a team) to create an impact for our clients.

Meet the “Affluencers” – trained and dedicated, our team will meet regularly with you, assess your particular market challenge, and propose a strategic and well-planned roadmap, and work with your team to put the plan in place.

The Affluence team is able to transcend PR boundaries of language and culture in diverse Asia – read on to find out why!

Decadence Design Team Structure

PR Manager

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.

PR Manager

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.

Country Managers

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.

Country Managers

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.

Country Managers

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and
Marcom implementation for clients who wish to do regional work.

Country Managers

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and
Marcom implementation for clients who wish to do regional work.

Country Managers

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.

Country Managers

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.

PR Director

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.

Corporate Director

The Corporate Director ensures compliance to national legislations, and corporate governance.

Director of Corporate Admin

This director oversees finance and administrative matters.

Admin Manager

Our Admin Manager assists the Director of Corporate Admin to handle specific infrastructure, processes, and administrative implementation plans for the company.

HR Manager

Our HR Manager is in charge of recruitment, selection, hiring, compensation and employee benefits planning for the group.

Accounts Executive

The Accounts Executive supports the group in payments, receivables and expense claims matters.

Admin Executive

This person supports the corporate team and group with administrative tasks.

Marketing Director

The Marketing Director oversees strategic marketing and implementation for the group and advises teams on marketing work for clients.

PR Director(Retail / F&B)

The PR Director for Retail and F&B manages clients in the lifestyle sector with a retail store front. With a deep understanding of the processes and flows of a storefront business, this person will be able to advise clients on the best and most timely outreach methods for their brands.

PR Director (Fintech)

Our Fintech PR Director oversees outreach work for clients in the financial, digital and technical industries.

PR Director (Medical )

The Medical PR Director has close connections with media in the healthcare and wellness sector, and is able to secure unique press coverage for our clients in this sector.

PR Director (MICE)

Marketing for conventions and exhibitions is a high pressure, fast paced role, due to the short turnaround times and event deadlines. This director ensures that our clients’ events receive sufficient publicity prior to their event and its eventual success by attracting more attendees.

Digital and Social Media Marketing Manager

In charge of the digital and social media team, this manager works with clients to conceptualise and implement optimised digital marketing campaigns for clients across all forms of digital marketing.

Design Head

Our Design Head manages the design and tech team with a firm hand to ensure that design and technical projects are well executed and delivered on time.

Creative Director

The Creative Director ensures that work developed meets our benchmark for aesthetics, and functionality.

Production Director

The Production Director leads the events team to create inspiring, technically challenging set ups, that are at the forefront of event tech.

Senior Client Servicing Director

Our Senior Client Servicing Director works with clients to ascertain their pain points and where we can help as a group, them strategises the work required to achieve the clients’ objectives.

Client Servicing Manager

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.

Project Manager

The Project Manager takes on various project work that help serve the client’s purposes, working with the team to ensure a seamless project execution.

Partnerships Manager

The Partnerships Manager is in charge of bridging clients to clients and partners to extend and maximise their outreach through the integrated services we provide.

Media Liaison Manager

Our Media Liaison Manager builds and maintains a good relationship with the media for our clients by ensuring media is well informed and close.

Social Media Manager

Our Social Media Manager focuses on marketing for clients across social channels like Facebook, Instagram, Youtube and LinkedIn. Working with the various social media channel owners, this person is the most up to date on the latest trends and workarounds for the social media world, to get our client’s messages across to their audiences with the best budget.

SEO Manager

Search Engine Optimisation is so important for sustainable businesses that we have a dedicated person to oversee SEO for clients and how these integrate into their overall long term marketing plan.

Studio Manager

Our Studio Manager oversees the internal processes for design and technical work, to ensure that all channels are in sync with each other.

Studio Manager

Our Studio Manager oversees the internal processes for design and technical work, to ensure that all channels are in sync with each other.

Design Manager

The Design Manager works with client to distill their requirements into a visual form they can use.

Web Master

Our webmaster is in charge of the technicalities of web development and web projects delivery.

Production Director

The Production Director leads the events team to create inspiring, technically challenging set ups, that are at the forefront of event tech.

Client Servicing Executive

Our Client Servicing Executive supports the client servicing team in support and follow up work for clients.

Marcom Executive

Marketing and communications are at the crux of what we do, and our Marcom Executive ensures that our outreach channels communicate well within teams and with the clients and partners.

Project Administration

Project administration is an often overlooked, but important role. It takes diligence, perseverance and and eye for detail to be a good in this role, qualities that our Project Administrator brings to the team, to ensure that client projects are well taken care of from start, to end and then wrapped up with no loose ends.

Outreach Manager

Our Outreach Manager takes charge of reaching out on client behalf to acquire partnerships, connections and business opportunities.

Media Liaison Executives

Our Media Liaison Executives supports the PR team in the maintenance of an up to date media list and data relevant to out media pitching work.

Content Manager

If content is king, then our Content Manager is a very important person who consolidates information from clients and all over, rehashes them to make sense of them, and relay the information in a direct, succinct and understandable manner to our target audience.

Email Manager

Email marketing is a cost effective and fast form of marketing to reach out to get leads, sales and participation. Our Email Manager focuses on optimising email marketing and database management for clients.

Funnel Manager

Funnel management is important if you do not want your advertising spend to go to waste. The Funnel Manager plans a workable funnel plan, taking in mind, the client’s current operations and resources, and ensures an end to end delivery of leads generation to sales conversion.

Automation Manager

With a slew of digital marketing tools, our Automation Manager works across various software and platform to maximise staff productivity by delegating work that can be automated to the right channels.

Designer

The Designer supports the Design/Tech team with pleasing designs and eye catching ideas for client marketing materials.

Programmer

Supporting the webmaster is a Programmer, who is technically trained to integrate and implement applications between each other, and to custom code where necessary.

Production Manager (Technical)

This Production Manager is in charge of the technical set up and ensuring that all equipment work seamlessly prior and during the event, especially when “whatever can go wrong will go wrong”.

Insights

AWARDS & RECOGNITIONS

Top Search Engine Optimisation Agency in Singapore
PRESENCE Marketing Group is One of Rankwatch’s Top Digital Marketing Agencies 2023
Awards TOP CRISIS MANAGEMENT FIRMS
PRESENCE Marketing Group Recognized as One of the Top Crisis Management and Social Media Marketing Companies by DesignRush.com
Top 3 Advertising Companies Singapore
PRESENCE Marketing Group as Top 3 Advertising Companies by ThreeBestRated ?

Testimonials

The Affluence PR team has years of experience in the marcom industry, a special passion for and insight into the retail and restaurant trade. Through our varied exposure and experience in this industry, we aim to bring greater value to your establishment.

“Affluence PR’s team handled the press conference professionally and they also helped us with additional marketing and sales ideas to sustain the brand awareness. We enjoyed working with the team very much.”

Joy Tan

Executive Director, Zander Asia Pte Ltd

“Thank you for journeying with Gateway Entertainment and Gateway Theatre for the past 2 years. We are truly grateful for the support that were rendered to us during the period.Working with Maria, Gian, Melissa and Say Hua was a breeze. The team worked hard and delivered beyond what was expected to ensured that all our events went well. Despite some challenges , they constantly maintained a positive response to keep their clients assured that they know what they are doing.It was truly a smooth experience working with Affluence PR and we will definitely return as a client.Thank you and a smooth 2019 to you and all at Affluence!

Patsy Lee

Operations Manager, Gateway Entertainment

“We enjoy working with the Affluence PR team. They are committed and creative, often giving us new ideas and insights into marketing for the brand. We have definitely seen an increase in consumer awareness since we started doing our PR with them.”

Alvin Lye

Managing Director, Azimuth Watch Company Pte Ltd

“The Affluence PR team is full of ideas that help us reach out to a wider segment of consumers. As we run a lean team in RISIS, the good help we have from the extra arms and legs at Affluence PR are a welcome relief and we can do more for the brand, and more for our consumers.”

Geraldine Lim

Marketing Manager, Risis

“Working with Angela and her team was a breeze. It was first restaurant and we had no idea how to start promoting it. Angela met us in the hours of the morning to set everything straight and ensure that we had a good media launch. The team also delivered beyond their contractual obligations to ensure that we would have a smooth time.”

Picasso Tan

Co-Director, Bonifacio Group

“The team at Affluence PR understood how we wanted the place to be positioned and designed a logo that we liked the first time we saw it. Affluence has worked on a number of new target groups for us and their idea for Pizza Rocks was really successful in helping us draw the crowd on quiet Monday evenings.”

Serena Lim

Director, District 10 Bistro.Wine.Bar

“It is a pleasure working with the PR team in ROI Strategy. They are creative, resourceful and dedicated. The team helps us to align our PR objectives with our marketing direction … and most importantly, give us fresh insights on how to enhance our brand and extend the reach to new market segments. I trust them to do a good job all the time!”

Mr G Gobinathan

Country Manager, Royal Selangor Singapore

“Very organised, extremely attentive to details, time and goal-oriented and at the same time you are real fun to be around… Each and every member of your team deserves praise all their own for excelling at what they do… You were a ‘dream team’.”

Ekaterina Wolters

Yello Marketing Management Dubai

“Through the efforts and hard work of our PR agency, the festival has garnered in excess of USD6 million worth of coverage year on year, giving the festival the publicity it needs running a large week-long festival like this was a real challenge, but we managed it as a team!”

Shweta Asnani

Director Teamwork Productions,, Producer of the Asian Festival of First Films

PR Agency Singapore

We would like
to help you grow

Media Influence for Your Prominence
AFFLUENCE PR PTE LTD
PR experts for the Retail and F&B industries

Singapore (Headquarters)
AFFLUENCE PR PTE LTD
9 Raffles Place
Republic Plaza 1 #06-00
Singapore 048619
T : +65 3163 4653

For career opportunities, send your applications to: acquaintance(at)affluencepr.com

Contact Us

PR Agency Indonesia

Indonesia

Jl Cilandak 1
No 59 Jakarta 12430
Tel: +62 813 1850 4731

 

PR Agency Japan

Japan

2/F Hagoromo BLDG.
1-5-2 Hacchobori
Chuo-ku, Tokyo

 

PR Agency Korea

Korea

15th KBS Media Center, 45,
Maebongsan-ro,
Mapo-gu, Seoul, 03909

 

PR Agency Malaysia

Malaysia

8 Jalan Kerinchi, Bangsar South,
Vertical Business Suites, #02-
07 Tower A, 59200 Kuala Lumpur
Tel: +65 3163 4653

PR Agency Philippines

Philippines

1460 Sisa Street Sampaloc, Manila
Philippines 1008
Tel: +63 917 320 9228

 

PR Agency Russia

Russia

Makarenko 2/21-2
105062
Moscow, Russia

 

PR Agency Thailand

Thailand

66/87 The Star Estate
Phattanakan 69 Road
Prawet, Suan Luang, Bangkok 10250
Tel: +669 565 44965

PR Agency USA

USA (Massachusetts)

17 Bedford St,Lexington, MA 02420 

USA (New York)

405 Lexington Ave,
26th Floor New York NY 10174