DISCOVER
Affluence PR is an expert in Public Relations for upscale retail establishments in Asia. This includes luxury boutiques, brand name stores, flagship outlets, themed restaurants, mid to fine dining places, bistros and bars.
Why focus on PR for retail establishments? We believe that retail allows brands to distinguish themselves through the creation of memorable customer experiences. In an increasingly sophisticated world where people aspire for deeper connections, retail has the ability to allow brands to connect deeper with their customers and form lasting bonds through shared experiences.
Retail indulges all 5 senses through which we experience the world. From the visual attraction of a display to the first step the customer makes into an outlet, its smell, its texture and the taste of its products will involve the customer wholly into the dynamics of the brand. No other marketing communication is as powerful as a total body immersion experience that can only be achieved through retail, to impress the mind and touch the soul of your consumer.
We hope that by helping retail establishments generate good public relations, we are able to help these brands share their stories, to connect with more people and to impact the world in a good way.
When you work with Affluence PR, our consultants will also advise on these 5 touch points within your outlet, to bring them to a distinctive level for greater impact.
Services
At Affluence PR, we offer our valued clients a complete end-to-end solution, and a portfolio of complete and integrated public relations services. These are always customised.
Public
And Media Relations
Generate $100k worth of Media Coverage for Your Business
- Public Relations Strategies
- Corporate Communications
- Press Release Writing
- Press Release Seeding
- Media relationship building
- Media Pitching
- Media Follow Up
- Crisis Management
Social Media
Marketing
Use Facebook to generate leads for your business
- Social Media Content Writing
- Social Media Campaign Development
- Social Media Execution
- Facebook , Instagram, Linked In Management
- Crisis Management
Influencer
Marketing
Engage the right influencers for ROI results that are faster, measurable and long-lasting
- Influencer Selection
- Influencer Outreach and Engagement
- Influencer Management
Public Media/Relations
Training
1st Ever ROI-Focused Facebook Marketing Training That Will Earn Your Business Thousands Of Dollars!
- Get Media Awareness for Free!
- Develop Your Own PR and Social Media Strategies
- Your Own PR and Social Media Campaigns
- Optimize PR and Social Media for Your Brand
ACCREDITATIONS / RECOGNITIONS
MILESTONES
clients
227
satisfaction (%)
95
PR planning hours
46,780
cups of coffee
2000
Angela Sim
Marketing Director
BBA (Marketing)
National University of Singapore
Angela integrates clients requirements with PR strategies laid out for clients and oversees their seamless implementation. For what is a strategy with no execution? Having been in the pioneer team to kick start the marketing for lifestyle brands(Nakamichi, Oregon Scientific, General Electric, Whirlpool) in a SEA during her brand management days, Angela today is happily engaged with clients to create positive public perceptions for their brands.
Having been in the pioneer team to kick start the marketing for lifestyle brands(Nakamichi, Oregon Scientific, General Electric, Whirlpool) in a SEA during her brand management days, Angela today is happily engaged with clients to create positive public perceptions for their brands. Angela has 16 years of marketing and 7 years of PR experience, and gladly shares her wealth of knowledge with clients and their teams. Angela is a BBA graduate of the NUS Business School and also a current serving director in the Business School Alumni (NUSBSA), heading the marketing development team.
Maria Chow
Client Servicing Director
CPDM (Marketing)
Chartered Institute of Marketing, United Kingdom
Maria’s core passion lies with people. With more than 10 years of experience in the corporate events and services arena, Maria has developed a strong passion for the service industry. Maria has taken on several business development and marketing roles, on both local and regional levels.
She has worked with outsourced events and training management agencies like Evolution Werks and was a General Manager at Knowledge Connection. She was also regional channel manager for Sage Software Asia. Prior to joining Affluence, Maria was in the Retail Distribution sector in Zada Stationery, the sole product distributor of Platinum Japan writing instruments in Southeast Asia, and gained direct consumer marketing and retail experience from that. Maria holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (UK).
Melody Chong
PR Director
BComm (Marketing)
University of British Columbia, USA
Melody found her calling in media management after an illustrious career in the public relations and marketing industries. Now, she marries her passion and core competencies into helping organisations with their PR & Marketing efforts in the fields of health, wellness, sports, fitness and nutrition.
Melody kick started her PR & Marketing career in Singapore and has worked for Georg Jensen, Royal Copenhagen, Orrefors Kosta Boda and the Tung Lok Group (where she handled the group’s marketing, communications, advertising and promotions for a number of years). She left to work as an independent freelance consultant, with 3 years in the US. Her partners and clientele are companies in the Food & Beverage industry as well as those focused on health such as doctors, dietitians, physiotherapists, sports psychologists, mindfulness trainers, personal trainers, online organic grocers, local health food providers, gym owners and yoga, fitness brands. She was featured in a front page story on freelancers in the ‘The Sunday Times Life!’ in December 2015. Melody was on the Dean’s List when pursuing her Degree in Business Communications from the University of British Columbia.
Testimonials
The Affluence PR team has years of experience in the marcom industry, a special passion for and insight into the retail and restaurant trade. Through our varied exposure and experience in this industry, we aim to bring greater value to your establishment.
Thanks so much for the amazing work all of you have done for us. The events were very successful, the support given on the event day was amazing and everyone was very happy. We look forward to working together again in the future.
Hilda Razali
Communications Manager
Global Marketing
Royal Selangor International
Thank you for journeying with Gateway Entertainment and Gateway Theatre for the past 2 years. We are truly grateful for the support that were rendered to us during the period.Working with Maria, Gian, Melissa to Say Hua was a breeze. The team worked hard and delivered beyond what was expected to ensured that all our events went well. Despite some challenges , they constantly maintained a positive response to keep their clients assured that they know what they are doing.It was truly a smooth experience working with Affluence PR and we will definitely return as a client.Thank you and a smooth 2019 to you and all at Affluence!
Patsy Lee
Operations Manager
Gateway Entertainment
We enjoy working with the Affluence PR team. They are committed and creative, often giving us new ideas and insights into marketing for the brand. We have definitely seen an increase in consumer awareness since we started doing our PR with them.
Alvin Lye
Managing Director
Azimuth Watch Company
Contact Us
PLAN YOUR NEXT PR CAMPAIGN WITH US and let our team do the work for you!
If you’re looking to Experience a New way of Customer Engagement, contact us today and we’d love to help!
Affluence Public Relations
Singapore (Headquarters)
20 Cecil Street
#26-02 PLUS Building
Singapore 049705
Phone: +65 3163 4653
Email: prominence@affluencepr.com