Affluence PR is an expert in public relations for retail
establishments in Singapore.

Discover Affluence pr

About Affluence PR

Ever wonder why your upscale retail business does not have a strong public image despite your belief that its product should speak for itself? Your product might be outstanding, but it needs a voice to communicate with the public. This is where Affluence PR comes into the picture.

Affluence PR specialises in Public Relations for Asian deluxe retail establishments. This encompasses trademark stores, luxury couture, flagship retail shops, themed dinners or restaurants, mid to fine dining establishments, and bistros or bars. We develop healthy public relations for these retail outlets through shared experiences.

The significance of PR for retail outlets cannot be overlooked. Retail can engross the five bodily senses in communicating with the customers. From a stunning visual impression of a display that entices a customer into an outlet to the blitz of a beautiful aroma upon entering, and the sensation of the wonderful texture and taste upon trying the product, retail provides a full-body experience if done right.

Through our custom services, we’ll help you in building strong relationships with your clients by stimulating these five touch points. Our ultimate goal is to assist you in creating a considerable impact on the world by connecting with more and more people.


We have comprehensive PR packages which entail services that provide an end-to-end solution for all your concerns regarding your retail establishment.



  • Public Relations Strategies
  • Corporate Communications
  • Press Release Writing
  • Press Release Seeding
  • Media Relationship Building
  • Media Pitching
  • Media Follow Up
  • Crisis Management



  • Social Media Content Writing
  • Social Media Campaign Development
  • Social Media Execution
  • Facebook, Instagram, & LinkedIn Management
  • Crisis Management


  • Influencer Selection
  • Influencer Outreach and Engagement
  • Influencer Management



  • Media Awareness for Free
  • Your Own PR and Social Media Campaigns
  • Social Media Strategy
  • PR & Social Media Optimization








Cups of Coffee


Our Team

At Affluence PR, we use our Influence (individually and as a team) to create an impact for our clients. Meet the influencer people at Affluence PR. Trained and dedicated, our team will meet regularly with you, assess your particular market challenge, and propose a strategic and well-planned roadmap, and work with your team to put the plan in place. The Affluence team is able to transcend PR boundaries of language and culture so apparent in diverse Asia – read on to find out why!

Arvin is an assertive and a compassionate person committed to giving his best in everything he does and in every task assigned to him. He has always been willing to be trained and grow with the organisation that he is  part of, and to deliver better work to clients. He is extremely result-oriented and has expertise in business processes.  His analytical skills and experience also help structure the work systematically for clients.  Arvin is cheerful, helpful and gets things done in the fastest way possible.  A quick learner, he is a joy to work with.  Arvin holds a Bachelor of Science in Information Technology.

Regina is a seasoned marketing professional, with over 20 years of experience in various consumer markets; specialising in F&B. She has worked the front line, and also the back end of F&B and retail establishments, which gives us good grounding and understanding of PR and marketing strategies that work on the ground.  Her extensive knowledge of operations, marketing concepts and public relations (both digital and mainstream) have given her a solid foundation in executing processes integral to making businesses work effectively and progressively.   Regina holds a Diploma in Media Communications from Singapore Polytechnic.


Maria’s core passion lies with people. With more than 10 years of experience in the corporate events and services arena, Maria has developed a strong passion for the service industry. Maria has taken on several business development and marketing roles, on both local and regional levels. She has worked with outsourced events and training management agencies like Evolution Werks and was a General Manager at Knowledge Connection. She was also regional channel manager for Sage Software Asia. Prior to joining Affluence, Maria was in the Retail Distribution sector in Zada Stationery, the sole product distributor of Platinum Japan writing instruments in Southeast Asia, and gained direct consumer marketing and retail experience from that. Maria holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (UK).

With over two decades of experience with leading publishing groups in media account management spanning across publishers like Eastern Publishing, Gnomadic Publishing, Singapore Tatler and Blu Inc Media and managing her own Public Relations Consultancy, serving a client portfolio of illustrious brand names, Annie thrives on every detail of each campaign with acute intuition and sensibilities.  For over a decade, she had the privilege of working with a long line of established names in fashion, beauty, consumer electronics, FMCG, wine & dine sectors. With a proven track record of managing successful campaigns for regional and international clients such as Estee Lauder Group, Shanghai Tang Crawford Joyce Group, Uniqlo, Aesop, Swatch Group, Cortina Watch, Richmont Group, DKSH Singapore, Pernod Ricard and more.  Annie holds a Diploma in International Trading from the Singapore Management University.

Gabriel holds a Diploma in Mechanical Engineering and started his career as a Naval Engineer.  He was drawn into the world of marketing when he worked for Men’s Health magazine, helping them garner sponsorships for the Men’s Health Urbanathlon.  He then went on to support Singapore Polytechnic and Nanyang Business School as a Marketing Executive and  Assistant Manager respectively, in their social media and marketing content management.  He also has events management experience, having worked with Experia Events.  He brings on-ground and realistic insights to the marketing needs of our clients.  Gabriel holds a Bachelor of Communication, specialised in Public Relations and Communication Studies.

Having years of experience in marketing and communications, Silvia is especially well-versed in the creative and design industries. She worked for two years in an Architectural Visualisation Company as their Assistant Marketing Manager and spent a year at an integrated marcomm and creative agency as Account Executive. She believes that communication is the key to most successful projects and campaigns, and strives to hone and sharpen her soft skills – what she views as the hidden ace in the professional world. As a multilingual (Mandarin, English, Bahasa Malaysia and Korean), arts lover (dance and languages) and workaholic fuelled by coffee, she hopes to continue achieving breakthroughs in her career – both for herself and for her clients. Silvia holds two honours degrees in Arts from Taylor’s University and University of West England.

Say Hua is an Honours graduate in English Literature from the Nanyang Technological University of Singapore. Say Hua has always been inclined towards the English language but a spark was ignited during her undergraduate years as an English major. The rigour of academic writing, critical analysis, and in-depth research, not only in Literature, but also in other modules in Communications and Sociology, moulded her into a razor-sharp thinker, writer and communicator. Her internship as a Copywriter at an up-and-coming UX and UI design agency opened her eyes to even more forms of writing such as UX writing, web copy, marketing copy, case studies, blog articles and SEO writing. This was also where she created content for clients in the Property, Insurance and Digital Design industry. Being actively involved in the arts scene, she views writing as a craft that requires constant practice, mental agility and endless creativity to be able to communicate ideas clearly.

Arpan is a hardworking, diligent and competent digital marketing professional. He is highly efficient in dealing  with high-priority projects. His vast knowledge of Digital Marketing has led him to excel in roles requiring technical skills and a comprehensive understanding of client needs. After specialising in SEO in an IT company where he served clients such as TATA Group and Adani Group, he joined Promotedge Global Services as a PPC Analyst. As a Digital Marketer, he handled over 60 brand portfolios and clients – sharpening his skills in SEO, generation of web traffic, leads and brand awareness campaigns on Facebook, Google, Instagram and Taboola.

Darl has worked as a marketing executive,  trainer and training co-ordinator where she provided root-cause analysis to provide marketing solutions to customers.  Her experience in creating marketing and training materials has given her good grounding in knowing what to deliver for her marketing clients.  she was also awarded the Chancellor’s Award for Academic Excellence.  Darl is a Bachelor of Science in Information Technology graduate.

Hose manages Japan’s strongest publishers network (SSP) and the strategic communications / marketing agency in the crypto, finance and tech verticals. Hose has over a decade of experience in media production, marketing, communications and professional services industries across Japan (Tokyo, Osaka, Fukui), China (Shanghai) and Hong Kong. Hose graduated from Georgetown University and speaks fluent English, Japanese and Chinese.




The Affluence PR team has years of experience in the marcom industry, a special passion for and insight into the retail and restaurant trade. Through our varied exposure and experience in this industry, we aim to bring greater value to your establishment.

“Affluence PR’s team handled the press conference professionally and they also helped us with additional marketing and sales ideas to sustain the brand awareness. We enjoyed working with the team very much.”

Joy Tan

Executive Director, Zander Asia Pte Ltd

“Thank you for journeying with Gateway Entertainment and Gateway Theatre for the past 2 years. We are truly grateful for the support that were rendered to us during the period.Working with Maria, Gian, Melissa and Say Hua was a breeze. The team worked hard and delivered beyond what was expected to ensured that all our events went well. Despite some challenges , they constantly maintained a positive response to keep their clients assured that they know what they are doing.It was truly a smooth experience working with Affluence PR and we will definitely return as a client.Thank you and a smooth 2019 to you and all at Affluence!

Patsy Lee

Operations Manager, Gateway Entertainment

“We enjoy working with the Affluence PR team. They are committed and creative, often giving us new ideas and insights into marketing for the brand. We have definitely seen an increase in consumer awareness since we started doing our PR with them.”

Alvin Lye

Managing Director, Azimuth Watch Company Pte Ltd

“The Affluence PR team is full of ideas that help us reach out to a wider segment of consumers. As we run a lean team in RISIS, the good help we have from the extra arms and legs at Affluence PR are a welcome relief and we can do more for the brand, and more for our consumers.”

Geraldine Lim

Marketing Manager, Risis

“Working with Angela and her team was a breeze. It was first restaurant and we had no idea how to start promoting it. Angela met us in the hours of the morning to set everything straight and ensure that we had a good media launch. The team also delivered beyond their contractual obligations to ensure that we would have a smooth time.”

Picasso Tan

Co-Director, Bonifacio Group

“The team at Affluence PR understood how we wanted the place to be positioned and designed a logo that we liked the first time we saw it. Affluence has worked on a number of new target groups for us and their idea for Pizza Rocks was really successful in helping us draw the crowd on quiet Monday evenings.”

Serena Lim

Director, District 10 Bistro.Wine.Bar

“It is a pleasure working with the PR team in ROI Strategy. They are creative, resourceful and dedicated. The team helps us to align our PR objectives with our marketing direction … and most importantly, give us fresh insights on how to enhance our brand and extend the reach to new market segments. I trust them to do a good job all the time!”

Mr G Gobinathan

Country Manager, Royal Selangor Singapore

“Very organised, extremely attentive to details, time and goal-oriented and at the same time you are real fun to be around… Each and every member of your team deserves praise all their own for excelling at what they do… You were a ‘dream team’.”

Ekaterina Wolters

Yello Marketing Management Dubai

“Through the efforts and hard work of our PR agency, the festival has garnered in excess of USD6 million worth of coverage year on year, giving the festival the publicity it needs running a large week-long festival like this was a real challenge, but we managed it as a team!”

Shweta Asnani

Director Teamwork Productions,, Producer of the Asian Festival of First Films

We’d like
to help
you grow

If you’re looking to Experience a New way of Customer Engagement, contact us today and we’d love to help!

Singapore (Headquarters)
2 Marina Boulevard #12-03 The Sail @ Marina Bay Singapore 018987
T : +65 3163 4653

For career opportunities, send your applications to:acquaintance(at)

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8 Jalan Kerinchi, Bangsar South,
Vertical Business Suites, #02-07 Tower A,
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Prawet, Suan Luang, Bangkok 10250
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