by Affluencepr | Jan 17, 2021 | PR and Marketing Tips
People aren’t travelling. Customers are shopping online. Everyone is glued to their phones and social media. 2020 is a different year but change has always been a part of Public Relations. With increasingly discerning customers and stiff competition in every industry...
by Affluencepr | Dec 27, 2020 | Media Events, PR and Marketing Tips, PR Case Studies, Behind the Scenes
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the...
by Say | Aug 9, 2020 | Media Events, PR and Marketing Tips
Singapore’s 55th birthday celebration looks a little different this year – no red-and-white extravaganzas with massive displays and performances, no “Kallang wave” at the Marina Bay floating platform and an added accessory on top of waving flags and donning National...
by Affluencepr | Jul 13, 2020 | PR and Marketing Tips
As the dust settles from a heated election amidst a pandemic, and the rumblings from the ground quieten into a distant hum, a few things have changed for certain. GE2020 has become a study in PR and marketing – a study revealing key insights into the minds of voters...
by Affluencepr | Jul 5, 2020 | PR and Marketing Tips
Technology nowadays has transformed the way we connect and grow with our customers. As businesses and consumers increasingly move online, the barriers between you and your audience will break down. Companies can form more direct relationships with their clients....
by Affluencepr | May 17, 2020 | PR and Marketing Tips
What could be worse than experiencing a PR crisis? Doing nothing about it. No business is safe from a PR crisis. A small misstep, a muddling of information, a lack of judgement… sometimes it is not even the fault of the company’s but an unfortunate circumstance which...
