by Affluencepr | Sep 2, 2021 | PR and Marketing Tips
A PR campaign is a campaign that strives to raise awareness of a product or service, informing the public news about a certain company or organisation, reaching out to a larger target audience, or bettering the reputation of a brand. Or in short, something that every...
by Affluencepr | Aug 13, 2021 | PR and Marketing Tips
With every product launch or new announcement, all businesses hope that it will go out with a bang, getting as many eyeballs, footfall, clicks, likes and shares as possible. A positive and news-worthy launch will set the tone for the rest of the brand’s campaign....
by Affluencepr | Jul 13, 2021 | PR and Marketing Tips, Behind the Scenes
When it comes to earning the public’s trust in your brand, there is surely no shortcut! Inclusivity and diversity in one’s brand are crucial in gaining the trust of people. In 2021, brands demonstrating inclusivity should not be rare. Rather, it should be the norm!...
by Affluencepr | Jun 15, 2021 | PR and Marketing Tips, PR Case Studies
The media landscape categories of paid media, owned media and earned media are all in a day’s work for PR professionals. Understanding the place of each of these in a company’s public relations efforts will help in exploring ways of increasing publicity that your...
by Affluencepr | May 9, 2021 | PR and Marketing Tips
If you wish to surprise Mum this Mother’s Day! Mother’s Day is a universal celebration for mothers – grandmothers, aunts, or anyone who is a mother figure in your life. Before celebrations get underway, it is all about the right brand awareness that will help you...
by Affluencepr | Apr 13, 2021 | PR and Marketing Tips
In Public Relations, every day is a learning curve. With interactions with customers, clients and stakeholders becoming increasingly virtual and distant, one thing’s for sure: good communication and storytelling remain as the crux of a good PR strategy and to maximise...
