In the case of the need for Sushi Express to grow and reach out to more customers in Asia, there was one thing very evident, and that was that it needed an effective PR partner who understands the F&B industry.
We helped it gain exactly that, and being one of the top PR companies in Singapore, we were able to reach out to thousands of new audiences with the help of media engagement, influencer marketing, and social media promotion of the Sushi Express brand story.
Affluence PR is the only PR agency that measures everything through KPIs and has expertise in premium retail and F&B outlets, thus making it an ideal partner for brands such as Sushi Express. If you are a restaurant or retailer, we act as an extension of your marketing team, creating campaigns with clarity, creativity, and intelligence.
Why Was the Sushi Express Partnership a Good PR Challenge to Tackle?
Sushi Express may be a known brand already; however, being an established F&B chain, it had the problem of keeping up with the market dynamics and becoming more relevant, and not just raising awareness, but engaging with the target audiences as well. We approached this problem by:
- Carrying out a thorough brand audit to figure out Sushi Express’s identity, philosophy, and target customers
- Finding the most relevant media channels, F&B, and lifestyle journalists
- Developing an audience strategy and identifying the target audiences, both existing and potential
- Establishing the KPIs to ensure all activities will lead to success
This step-by-step approach is why we stand out among the other agencies. We disassemble the brand’s structure before it can construct something new.
What Are the Tools Used for Media and Influencer Outreach?
The ways in which the Sushi Express Campaign has been backed are through media relations and influencer marketing. We made use of our public relations, social media, and content expertise to capitalize on the right media relationships to obtain press from top food and media outlets.
We helped connect Sushi Express to relevant food and lifestyle influencers. This was not done randomly but rather strategically, ensuring that the right influencer is working for the client through a thorough evaluation process. Some achievements in media and influencer outreach efforts include:
- Coverage across popular digital and print media outlets
- Social media buzz generated through food influencers
- Creating a brand story across all media that reinforces the brand image
- Expanding the digital presence of the brand among its target audiences
How Important Was the Use of Social Media in Widening the Reach?
We have a reputation as one of the successful Singapore social media marketing agencies, and that is why we were able to develop a sophisticated social media strategy for Sushi Express. The development of such a strategy was made possible because we used the strengths of different social media platforms such as Facebook, Instagram, and YouTube.
Some of the key things involved included:
- Developing captivating content for each social media platform
- Undertaking specific social media campaigns to get the right demographic audience to see the partnership story
- Measuring the engagement in real-time and making adjustments accordingly
- Combining social media efforts with PR to ensure a uniform presence of the brand
What Was the Long-Term Effect of the Campaign on the Sushi Express Brand?
Sushi Express’s PR campaign didn’t go away with the last press release that was issued. The press still generated organic website traffic, and the influencers kept generating engagement beyond the scope of the PR campaign as well. The brand recognition increased greatly due to a consistent message delivered via the PR and social media channels. Customer segments that had never engaged with the Sushi Express brand before began to engage now.
It is exactly this kind of impact that makes us special, as we focus on developing your brand in the long term.
Why We are the Right Choice?
This successful collaboration between Sushi Express and Affluence PR is evidence of the benefits a well-executed and KPI-based public relations strategy can offer to a company when carried out by a firm that truly knows the ins and outs of the F&B and retail industries.
We have been crafting identities for premium brands throughout Asia since 2007 as a division of the Presence Marketing Group. If you are a restaurant owner or retailer who would like to maximize your brand presence and create more engagement with your target audiences, we have the experience, connections, and proven success that can help you elevate your brand even further. Stated as one of the best PR companies in Singapore, we have both knowledge and influence to help you achieve your brand goals.
FAQs:
Which specific PR services do you provide in promoting the Sushi Express partnership?
We provide media relations, press releases, seeding, influencer marketing, and social media campaign design, among other services, as a way of promoting the Sushi Express partnership on different platforms.
Can the clients that you deal with only be from Singapore F&B companies, or are there also international ones?
Due to their regional reach, in addition to the PR and Country Managers working in different regions in Asia, we are capable of serving both Singaporean and international F&B and retail companies.
How do you measure the success of a PR campaign like the one of Sushi Express?
Since we are an agency that uses Key Performance Indicators, all the campaigns run by us have Key Performance Indicators attached.
Why do you have an advantage over other PR agencies in terms of working with F&B brands?
The agency employs special PR Directors for Retail and F&B brands, which means that they understand everything about store operations and how to reach out to brands using the best methods.
Is it worth considering working with you for small or mid-size F&B brands, or is it meant exclusively for large F&B chains?
We provide full-fledged and versatile packages in PR services, including the social media starter pack.
