by Affluencepr | Oct 21, 2020 | Media Events
Tam Jai International Co. Limited raises temperatures in its first foray outside Hong Kong with the launch of TamJai SamGor Mixian (“SamGor”) in Singapore. The Michelin-approved, award-winning household noodle brand from Hong Kong adds on to its 66 native outlets to...
by Affluencepr | Nov 19, 2021 | Uncategorized
When the market is already saturated with paid advertisements, what can you do to make your business stand out? Public Relations (PR) is sending the right messages to the right place and the right people, which results in a more reliable brand reputation....
by Affluencepr | Oct 11, 2021 | PR and Marketing Tips
Who exactly is Gen Z? Gen Z is the newest generation to be named and were born between 1997 and 2015. They are currently between 8-23 years old – how young! But, do not belittle these young people. One expert says “Generation Z is one of the most powerful consumer...
by Affluencepr | Sep 2, 2021 | PR and Marketing Tips
A PR campaign is a campaign that strives to raise awareness of a product or service, informing the public news about a certain company or organisation, reaching out to a larger target audience, or bettering the reputation of a brand. Or in short, something that every...
by Affluencepr | Aug 13, 2021 | PR and Marketing Tips
With every product launch or new announcement, all businesses hope that it will go out with a bang, getting as many eyeballs, footfall, clicks, likes and shares as possible. A positive and news-worthy launch will set the tone for the rest of the brand’s campaign....
by Affluencepr | Jul 13, 2021 | PR and Marketing Tips, Behind the Scenes
When it comes to earning the public’s trust in your brand, there is surely no shortcut! Inclusivity and diversity in one’s brand are crucial in gaining the trust of people. In 2021, brands demonstrating inclusivity should not be rare. Rather, it should be the norm!...
by Affluencepr | Jun 15, 2021 | PR and Marketing Tips, PR Case Studies
The media landscape categories of paid media, owned media and earned media are all in a day’s work for PR professionals. Understanding the place of each of these in a company’s public relations efforts will help in exploring ways of increasing publicity that your...
by Affluencepr | May 11, 2021 | Media Events
With Gift-a-PortfolioTM, investors can set up and send individual investment portfolios to friends and family as gifts Gift-a-PortfolioTM avails the power of AI-driven investing and supports micro-philanthropy to benefit others SquirrelSave announces the launch of a...
by Affluencepr | May 11, 2021 | Media Events
Free Delivery between 9am – 9pm as part of its continued efforts to better serve customers The world’s largest florist and gifting portal with the most flexible, on-demand delivery options for last minute gifting solutions Ferns N Petals, Singapore’s go-to one...
by Affluencepr | May 11, 2021 | Media Events
Krispy Kreme has been known for ‘melt-in-your-mouth’ Original Glazed® doughnuts and creating memorable experiences for the past 80 years Connecting with its customers and touching lives through a sensory experience that has been touted to be an “Emotional, affordable...
by Affluencepr | May 11, 2021 | Media Events
Grapefruit Iced Tea and Grapefruit Crema Tea offer full-bodied flavours with a refreshing kick First halal-certified bubble tea chain in Singapore continues to innovate Adding on to its premium range of expertly-made drinks, TP TEA has launched the...
