Insights
A PR Campaign That Will Make People Sit Up and Take Notice
A PR campaign is a campaign that strives to raise awareness of a product or service, informing the public news about a certain company or organisation, reaching out to a larger target audience, or bettering the reputation of a brand. Or in short, something that every...
9 Ways Integrated Marketing Ties Everything Together For Your Brand
With every product launch or new announcement, all businesses hope that it will go out with a bang, getting as many eyeballs, footfall, clicks, likes and shares as possible. A positive and news-worthy launch will set the tone for the rest of the brand’s campaign....
Building Inclusivity, Safety and Trust in Your Brand
When it comes to earning the public’s trust in your brand, there is surely no shortcut! Inclusivity and diversity in one’s brand are crucial in gaining the trust of people. In 2021, brands demonstrating inclusivity should not be rare. Rather, it should be the norm!...
Understanding Paid, Owned and Earned Media to Maximise Awareness for Your Brand
The media landscape categories of paid media, owned media and earned media are all in a day’s work for PR professionals. Understanding the place of each of these in a company’s public relations efforts will help in exploring ways of increasing publicity that your...
SquirrelSave AI-driven Investment Platform to launch innovative Gift-a-Portfolio feature
With Gift-a-PortfolioTM, investors can set up and send individual investment portfolios to friends and family as gifts Gift-a-PortfolioTM avails the power of AI-driven investing and supports micro-philanthropy to benefit others SquirrelSave announces the launch of a...
FERNS N PETALS FORGES AHEAD IN SINGAPORE WITH FREE DELIVERY FOR ALL GIFTING NEEDS
Free Delivery between 9am – 9pm as part of its continued efforts to better serve customers The world’s largest florist and gifting portal with the most flexible, on-demand delivery options for last minute gifting solutions Ferns N Petals, Singapore’s go-to one...
KRISPY KREME SERVES UP IRRESISTIBLY ORIGINAL SWEET TREATS WITH A LITTLE TOUCH OF MAGIC
Krispy Kreme has been known for ‘melt-in-your-mouth’ Original Glazed® doughnuts and creating memorable experiences for the past 80 years Connecting with its customers and touching lives through a sensory experience that has been touted to be an “Emotional, affordable...
TP TEA COMBINES CITRUSY GOODNESS WITH TEA EXPERTISE IN NEW GRAPEFRUIT SERIES
Grapefruit Iced Tea and Grapefruit Crema Tea offer full-bodied flavours with a refreshing kick First halal-certified bubble tea chain in Singapore continues to innovate Adding on to its premium range of expertly-made drinks, TP TEA has launched the...
DESAY SV LAUNCHES A FUTURE SMART MOBILITY ECOSYSTEM WITH A MULTI-FACETED APPROACH
The launch of “Smart Solution” intelligent mobility system marks Desay SV’s ambition to create a new ecosystem for smart city living Desay SV to work with Huawei on the HiCar system, and Horizon Robotics on developing smart cabin systems Desay SV Automotive, a...
YANMI YOGURT INTRODUCES NEW FRESH FRUIT YOGURT SMOOTHIES IN EXPANDED MENU
• Mixed fruit combinations available in new Mango, Strawberry and Avocado Series • Revamped menu with new toppings and more than 17 new beverages Yanmi Yogurt, a pioneer of the purple-rice yogurt drink in Singapore, launches a revamped menu with over 17 new beverage...
