Millennials have a great impact on how companies are crafting PR strategies in today’s internet era. Here’s a few reasons why that should be true: There are over 82 million of millennial consumers who hold a cumulative annual purchasing power of up to $1.3...
In Singapore, as in any parts of Asia, Chinese New Year is HUGE. The lead-up to Chinese New Year here in Singapore is palpable, with many malls and retail stores switching out their Christmas decorations for the red-and-gold colours of prosperity and good luck,...
