Technology nowadays has transformed the way we connect and grow with our customers. As businesses and consumers increasingly move online, the barriers between you and your audience will break down. Companies can form more direct relationships with their clients....
What could be worse than experiencing a PR crisis? Doing nothing about it. No business is safe from a PR crisis. A small misstep, a muddling of information, a lack of judgement… sometimes it is not even the fault of the company’s but an unfortunate circumstance which...
Today’s International Women’s Day, or “womENCE”, as we like to call it at Affluence PR! Over our 16 years in business, we have seen so many women enter, take charge and rise up the ranks to become influential leaders who have shaped Affluence PR into what it is today....
If you haven’t already noticed, public relations is no longer about just press releases, editorials, print features and TV coverage – social media has changed the game (almost) completely. Social media puts you and your brand in direct contact with your audience,...
Today’s audience demand something more. And if 2019 is anything to go by, we know that people are yearning for a human touch, yet are ruled by algorithms and big data; people claim to be on a “digital detox”, yet are unable to escape the snare of new social media...
PR Managers are a busy bunch. Similarly, to those clocking in the hours in agencies and SMEs, “work-life balance” is an elusive, faraway, idealistic notion that lives alongside other near-impossible things such as “a peaceful commute to work during the peak hour” or...
Some things can be avoided. Like spoiling Game of Thrones for your friends. Or Avengers: Endgame. (Yep, some of us still haven’t gotten our tickets!) So can certain things in Public Relations. And these MUST be avoided at all costs if you want to generate the most...
Not everyone knows how to be a great boss. But many can tell if they are enduring a bad one. So, what do we want to see in a boss so that we believe that he or she is a good boss? Here’s a list of traits and qualities that we think a good PR boss should have: ...
A good PR strategy capitalizes on events with the potential to connect with the mass audience. The National Day we celebrate in Singapore is just one of those opportunities. Companies and brands that make a solid PR strategy around such important events always reap...
The focus of traditional PR is on building mutually beneficial relationships between organisations and their public through methods like event coordination, trade shows, reputation management, crisis communication, and press release distribution. By far the most...
