PR Managers are a busy bunch. Similarly, to those clocking in the hours in agencies and SMEs, “work-life balance” is an elusive, faraway, idealistic notion that lives alongside other near-impossible things such as “a peaceful commute to work during the peak hour” or...
Some things can be avoided. Like spoiling Game of Thrones for your friends. Or Avengers: Endgame. (Yep, some of us still haven’t gotten our tickets!) So can certain things in Public Relations. And these MUST be avoided at all costs if you want to generate the most...
Not everyone knows how to be a great boss. But many can tell if they are enduring a bad one. So, what do we want to see in a boss so that we believe that he or she is a good boss? Here’s a list of traits and qualities that we think a good PR boss should have: ...
A good PR strategy capitalizes on events with the potential to connect with the mass audience. The National Day we celebrate in Singapore is just one of those opportunities. Companies and brands that make a solid PR strategy around such important events always reap...
The focus of traditional PR is on building mutually beneficial relationships between organisations and their public through methods like event coordination, trade shows, reputation management, crisis communication, and press release distribution. By far the most...
Millennials have a great impact on how companies are crafting PR strategies in today’s internet era. Here’s a few reasons why that should be true: There are over 82 million of millennial consumers who hold a cumulative annual purchasing power of up to $1.3...
In Singapore, as in any parts of Asia, Chinese New Year is HUGE. The lead-up to Chinese New Year here in Singapore is palpable, with many malls and retail stores switching out their Christmas decorations for the red-and-gold colours of prosperity and good luck,...
