Being a brick-and-mortar business in an online sales-driven world can be challenging. Companies have had to change their marketing direction quickly to stay relevant. However, brick-and-mortar establishments like cafes, restaurants, and retail stores aren't going...
There is no doubt that today’s social media is saturated with content from brands. It is natural for newer and even old companies to be terrified at the prospect of social media. After all, there is so much similar content that it’s challenging to stand out. However,...
Running a restaurant is no joke. There are many moving parts to making sure your new restaurant runs successfully, and your customers are happy. There is a fair amount of costs that come with opening and running a new restaurant, and if you can cut some costs from...
Who exactly is Gen Z? Gen Z is the newest generation to be named and were born between 1997 and 2015. They are currently between 8-23 years old – how young! But, do not belittle these young people. One expert says “Generation Z is one of the most powerful consumer...
A PR campaign is a campaign that strives to raise awareness of a product or service, informing the public news about a certain company or organisation, reaching out to a larger target audience, or bettering the reputation of a brand. Or in short, something that every...
With every product launch or new announcement, all businesses hope that it will go out with a bang, getting as many eyeballs, footfall, clicks, likes and shares as possible. A positive and news-worthy launch will set the tone for the rest of the brand’s campaign....
When it comes to earning the public’s trust in your brand, there is surely no shortcut! Inclusivity and diversity in one’s brand are crucial in gaining the trust of people. In 2021, brands demonstrating inclusivity should not be rare. Rather, it should be the norm!...
The media landscape categories of paid media, owned media and earned media are all in a day’s work for PR professionals. Understanding the place of each of these in a company’s public relations efforts will help in exploring ways of increasing publicity that your...
If you wish to surprise Mum this Mother’s Day! Mother’s Day is a universal celebration for mothers – grandmothers, aunts, or anyone who is a mother figure in your life. Before celebrations get underway, it is all about the right brand awareness that will help you...
In Public Relations, every day is a learning curve. With interactions with customers, clients and stakeholders becoming increasingly virtual and distant, one thing’s for sure: good communication and storytelling remain as the crux of a good PR strategy and to maximise...
