by Affluencepr | Feb 12, 2020 | Media Events, PR and Marketing Tips
If you haven’t already noticed, public relations is no longer about just press releases, editorials, print features and TV coverage – social media has changed the game (almost) completely. Social media puts you and your brand in direct contact with your audience,...
by Affluencepr | Jan 28, 2020 | PR and Marketing Tips
Today’s audience demand something more. And if 2019 is anything to go by, we know that people are yearning for a human touch, yet are ruled by algorithms and big data; people claim to be on a “digital detox”, yet are unable to escape the snare of new social media...
by Affluencepr | May 26, 2019 | PR and Marketing Tips
PR Managers are a busy bunch. Similarly, to those clocking in the hours in agencies and SMEs, “work-life balance” is an elusive, faraway, idealistic notion that lives alongside other near-impossible things such as “a peaceful commute to work during the peak hour” or...
by Affluencepr | Apr 23, 2019 | PR and Marketing Tips
Some things can be avoided. Like spoiling Game of Thrones for your friends. Or Avengers: Endgame. (Yep, some of us still haven’t gotten our tickets!) So can certain things in Public Relations. And these MUST be avoided at all costs if you want to generate the most...
by Affluencepr | Oct 10, 2018 | PR and Marketing Tips, Others
Not everyone knows how to be a great boss. But many can tell if they are enduring a bad one. So, what do we want to see in a boss so that we believe that he or she is a good boss? Here’s a list of traits and qualities that we think a good PR boss should have: ...
by Affluencepr | Aug 7, 2018 | Media Events, PR and Marketing Tips
A good PR strategy capitalizes on events with the potential to connect with the mass audience. The National Day we celebrate in Singapore is just one of those opportunities. Companies and brands that make a solid PR strategy around such important events always reap...
