With every product launch or new announcement, all businesses hope that it will go out with a bang, getting as many eyeballs, footfall, clicks, likes and shares as possible. A positive and news-worthy launch will set the tone for the rest of the brand’s campaign....
When it comes to earning the public’s trust in your brand, there is surely no shortcut! Inclusivity and diversity in one’s brand are crucial in gaining the trust of people. In 2021, brands demonstrating inclusivity should not be rare. Rather, it should be the norm!...
The media landscape categories of paid media, owned media and earned media are all in a day’s work for PR professionals. Understanding the place of each of these in a company’s public relations efforts will help in exploring ways of increasing publicity that your...
If you wish to surprise Mum this Mother’s Day! Mother’s Day is a universal celebration for mothers – grandmothers, aunts, or anyone who is a mother figure in your life. Before celebrations get underway, it is all about the right brand awareness that will help you...
In Public Relations, every day is a learning curve. With interactions with customers, clients and stakeholders becoming increasingly virtual and distant, one thing’s for sure: good communication and storytelling remain as the crux of a good PR strategy and to maximise...
March is the month of International Women’s Day and this global, international event honours the contributions and achievements of women around the world. This is a recognition that should not be conferred only once a year but an awareness that runs through our daily...
People aren’t travelling. Customers are shopping online. Everyone is glued to their phones and social media. 2020 is a different year but change has always been a part of Public Relations (PR). With increasingly discerning customers and stiff competition in every...
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the...
Singapore’s 55th birthday celebration looks a little different this year – no red-and-white extravaganzas with massive displays and performances, no “Kallang wave” at the Marina Bay floating platform and an added accessory on top of waving flags and donning National...
As the dust settles from a heated election amidst a pandemic, and the rumblings from the ground quieten into a distant hum, a few things have changed for certain. GE2020 has become a study in PR and marketing – a study revealing key insights into the minds of voters...
