March is the month of International Women’s Day and this global, international event honours the contributions and achievements of women around the world. This is a recognition that should not be conferred only once a year but an awareness that runs through our daily...
People aren’t travelling. Customers are shopping online. Everyone is glued to their phones and social media. 2020 is a different year but change has always been a part of Public Relations (PR). With increasingly discerning customers and stiff competition in every...
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the...
Singapore’s 55th birthday celebration looks a little different this year – no red-and-white extravaganzas with massive displays and performances, no “Kallang wave” at the Marina Bay floating platform and an added accessory on top of waving flags and donning National...
As the dust settles from a heated election amidst a pandemic, and the rumblings from the ground quieten into a distant hum, a few things have changed for certain. GE2020 has become a study in PR and marketing – a study revealing key insights into the minds of voters...
Technology nowadays has transformed the way we connect and grow with our customers. As businesses and consumers increasingly move online, the barriers between you and your audience will break down. Companies can form more direct relationships with their clients....
What could be worse than experiencing a PR crisis? Doing nothing about it. No business is safe from a PR crisis. A small misstep, a muddling of information, a lack of judgement… sometimes it is not even the fault of the company’s but an unfortunate circumstance which...
Today’s International Women’s Day, or “womENCE”, as we like to call it at Affluence PR! Over our 16 years in business, we have seen so many women enter, take charge and rise up the ranks to become influential leaders who have shaped Affluence PR into what it is today....
If you haven’t already noticed, public relations is no longer about just press releases, editorials, print features and TV coverage – social media has changed the game (almost) completely. Social media puts you and your brand in direct contact with your audience,...
Today’s audience demand something more. And if 2019 is anything to go by, we know that people are yearning for a human touch, yet are ruled by algorithms and big data; people claim to be on a “digital detox”, yet are unable to escape the snare of new social media...
