by Susanna | Jan 17, 2024 | PR and Marketing Tips
What are data-driven PR strategies, and why is it important? In the rapidly evolving landscape of public relations (PR), data has become an indispensable asset for crafting effective strategies. Leveraging data empowers PR professionals to understand audience...
by Danielle | Jan 15, 2024 | PR and Marketing Tips
In the bustling world of media, crafting a compelling press release is only half the battle. To truly capture attention and maximise your story’s reach, pitching your press release to different media outlets is an essential skill. Each platform possesses its...
by Hazel | Jan 12, 2024 | PR and Marketing Tips
In the vibrant landscape of Singapore’s marketing sphere, the rise of influencer marketing in singapore has reshaped how brands connect with their audiences. This digital evolution has transformed the way businesses engage with consumers, making the art of...
by Susanna | Jan 9, 2024 | PR and Marketing Tips
In today’s digital age, establishing robust relationships with journalists and influencers is paramount for businesses and individuals seeking visibility, credibility, and growth. Whether you’re aiming to promote a product, share a message, or increase...
by Danielle | Jan 4, 2024 | PR and Marketing Tips
Chinese New Year Promotions (CNY) marks a significant cultural celebration and a bustling time for businesses to engage with their audience through promotions and festivities. One of the most effective ways to spread the word about your CNY offerings is through a...
by Susanna | Dec 21, 2023 | PR and Marketing Tips
The holiday season is more than just a time for festive cheer and celebration. For businesses, it’s a prime opportunity to engage customers, boost sales, and amplify brand visibility. The key lies in effectively leveraging holiday marketing channels to reach...