Singapore’s 55th birthday celebration looks a little different this year – no red-and-white extravaganzas with massive displays and performances, no “Kallang wave” at the Marina Bay floating platform and an added accessory on top of waving flags and donning National...
Today’s International Women’s Day, or “womENCE”, as we like to call it at Affluence PR! Over our 16 years in business, we have seen so many women enter, take charge and rise up the ranks to become influential leaders who have shaped Affluence PR into what it is today....
If you haven’t already noticed, public relations is no longer about just press releases, editorials, print features and TV coverage – social media has changed the game (almost) completely. Social media puts you and your brand in direct contact with your audience,...
As the largest cloud and delivery-only kitchen operator in Hong Kong with over 1,000,000 meals delivered to date, Spoonful Meals is now in Singapore, and it aims to satiate the appetite of consumers with exciting options and convenience. Spoonful meals brings with it...
The festive season calls for feasting, and feast we did! We pulled off five different media tasting sessions in a span of a few weeks that was attended by close to a hundred media friends! We successfully coordinated these media events for a premium Japanese omakase...
In January 2019, we organised the grand opening ceremony and media preview of The General Room, a co-working space by LGB Group! The beautiful and spacious co-working space is located in 111 Somerset in the heart of the Orchard belt and surrounded by endless...
Reunion dinner is the core of every Chinese New Year celebration. Families get together on Chinese New Year’s Eve for a hearty meal alongside their beloved family members and relish the precious time spent together, a rarity in our fast-paced society where we are...
A good PR strategy capitalizes on events with the potential to connect with the mass audience. The National Day we celebrate in Singapore is just one of those opportunities. Companies and brands that make a solid PR strategy around such important events always reap...
