Affluence PR has been tapped by Masdar Clean Energy to generate excitement and increase submissions for the 2021 Zayed Sustainability Prize. The Zayed Sustainability Prize is United Arab Emirates’ (UAE) pioneering global award in sustainability. Established in 2008,...
Editor
Negative Publicity : Virus Vanguard – A Gov.sg Case Study
We wonder what was running through the minds of our fellow comms professional of www.gov.sg when they approved the copy and published the introduction of the Virus Vanguard, a quintet of 5 Covid-19 comic/anime style warriors to honour our frontliners or help battle...
HAPPY INTERNATIONAL “WOMENCE” DAY! 8 March
Today’s International Women’s Day, or “womENCE”, as we like to call it at Affluence PR! Over our 16 years in business, we have seen so many women enter, take charge and rise up the ranks to become influential leaders who have shaped Affluence PR into what it is today....
PR in the Social Age
If you haven’t already noticed, public relations is no longer about just press releases, editorials, print features and TV coverage – social media has changed the game (almost) completely. Social media puts you and your brand in direct contact with your audience,...
WHAT BRANDS NEED IN 2020
Today’s audience demand something more. And if 2019 is anything to go by, we know that people are yearning for a human touch, yet are ruled by algorithms and big data; people claim to be on a “digital detox”, yet are unable to escape the snare of new social media...
‘TWAS AN ENCE PURPLE CHRISTMAS
A hearty Christmas feast, free sake and a comedy show by a local ventriloquist coloured the ENCE Purple Christmas in many hues, and it was especially rosy because every guest walked home with a gift in hand – thanks to a dizzying round (or two) of Santa Snatch! Over...
CLOUD KITCHEN CONCEPT SEES THE LAUNCH OF NOSH & GA IN SINGAPORE
As the largest cloud and delivery-only kitchen operator in Hong Kong with over 1,000,000 meals delivered to date, Spoonful Meals is now in Singapore, and it aims to satiate the appetite of consumers with exciting options and convenience. Spoonful meals brings with it...
PR PROCESSES FOR MAXIMUM PRODUCTIVITY
PR Managers are a busy bunch. Similarly, to those clocking in the hours in agencies and SMEs, “work-life balance” is an elusive, faraway, idealistic notion that lives alongside other near-impossible things such as “a peaceful commute to work during the peak hour” or...
DECEMBER HAPPENINGS!
The festive season calls for feasting, and feast we did! We pulled off five different media tasting sessions in a span of a few weeks that was attended by close to a hundred media friends! We successfully coordinated these media events for a premium Japanese omakase...
AFFLUENCE PUBLIC RELATIONS MOVES TO RAFFLES PLACE!
In January 2019, we organised the grand opening ceremony and media preview of The General Room, a co-working space by LGB Group! The beautiful and spacious co-working space is located in 111 Somerset in the heart of the Orchard belt and surrounded by endless...
