by Affluencepr | Apr 13, 2021 | PR and Marketing Tips
In Public Relations, every day is a learning curve. With interactions with customers, clients and stakeholders becoming increasingly virtual and distant, one thing’s for sure: good communication and storytelling remain as the crux of a good PR strategy and to maximise...
by Affluencepr | Mar 22, 2021 | PR and Marketing Tips, Behind the Scenes
March is the month of International Women’s Day and this global, international event honours the contributions and achievements of women around the world. This is a recognition that should not be conferred only once a year but an awareness that runs through our daily...
by Affluencepr | Jan 17, 2021 | PR and Marketing Tips
People aren’t travelling. Customers are shopping online. Everyone is glued to their phones and social media. 2020 is a different year but change has always been a part of Public Relations (PR). With increasingly discerning customers and stiff competition in every...
by Affluencepr | Dec 27, 2020 | Media Events, PR and Marketing Tips, PR Case Studies, Behind the Scenes
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the...
by Say | Aug 9, 2020 | Media Events, PR and Marketing Tips
Singapore’s 55th birthday celebration looks a little different this year – no red-and-white extravaganzas with massive displays and performances, no “Kallang wave” at the Marina Bay floating platform and an added accessory on top of waving flags and donning National...
by Affluencepr | Jul 13, 2020 | PR and Marketing Tips
As the dust settles from a heated election amidst a pandemic, and the rumblings from the ground quieten into a distant hum, a few things have changed for certain. GE2020 has become a study in PR and marketing – a study revealing key insights into the minds of voters...
