MEDIA EVENTS OF 2019 (SO FAR…)

MEDIA EVENTS OF 2019 (SO FAR…)

Reunion dinner is the core of every Chinese New Year celebration. Families get together on Chinese New Year’s Eve for a hearty meal alongside their beloved family members and relish the precious time spent together, a rarity in our fast-paced society where we are...
PR PITFALLS YOU NEED TO AVOID

PR PITFALLS YOU NEED TO AVOID

Some things can be avoided. Like spoiling Game of Thrones for your friends. Or Avengers: Endgame. (Yep, some of us still haven’t gotten our tickets!) So can certain things in Public Relations. And these MUST be avoided at all costs if you want to generate the most...
8 TRAITS OF A GOOD PR BOSS

8 TRAITS OF A GOOD PR BOSS

Not everyone knows how to be a great boss. But many can tell if they are enduring a bad one. So, what do we want to see in a boss so that we believe that he or she is a good boss? Here’s a list of traits and qualities that we think a good PR boss should...
EFFECTIVE PR STRATEGY FOR NATIONAL DAY

EFFECTIVE PR STRATEGY FOR NATIONAL DAY

A good PR strategy capitalizes on events with the potential to connect with the mass audience. The National Day we celebrate in Singapore is just one of those opportunities. Companies and brands that make a solid PR strategy around such important events always reap...