by Editor | Aug 31, 2023 | PR Case Studies
The Thaipusam Festival, an awe-inspiring religious celebration that takes place in South India, is not only a time of deep spiritual devotion but also an opportunity for savvy toy store owners like us to capitalize on new marketing strategies. This bustling festival,...
by Editor | Aug 31, 2023 | PR Case Studies
Cancel culture chaos has become an inescapable phenomenon in the age of social media. It looms over every industry, lurking in the shadows, prepared to strike at any given moment. Now, Asian PR pros have found themselves at the forefront of this battle, navigating the...
by Editor | Aug 31, 2023 | PR Case Studies
PR techniques play a pivotal role in capturing the attention of Generation Z, a tech-savvy demographic notoriously difficult to engage. As mobile stores continue to dominate the retail landscape, it becomes increasingly crucial for us marketers to understand the...