Modern cleaning businesses are making more money than you might think. While the business model is simple, the amount that owners get paid is often substantially more than you’d think.
To achieve this, modern cleaning businesses are using leverage. They understand that if they want to be successful, they have to bring innovations to the market so they can thrive.
So, what are they doing?
Prioritizing Workforce Development
One of the top priorities of leading firms is workforce development. They know that if the people working for them can offer a quality service, they’ll win more clients.
The best way to do this is to use a staff reward system. Workers should get some sort of bonus or benefit for outstanding customer reviews.
Another way to do this is to invest in training. Educated workers are far less likely to want to leave.
Investing In Transparency
Another thing that many of these top cleaning enterprises are doing is investing in transparency. They want to see brands sharing clear information with them.
The best way to do this is to provide clear pricing on the booking page, especially if dealing with commercial customers. While it can be tempting to squeeze as much revenue as possible from each sale with custom pricing, commercial enterprises don’t like it and will often switch to a brand offering a different structure,
Using All-In-One Software
You also see a lot of cleaning companies using software to manage their enterprises. These tools are essential for complex businesses like these.
Cleaning business software from Janitorial Manager is one example of what this looks like in practice. These solutions often provide tools for scheduling, invoicing, customer communication, staff feedback, and more. The idea is to move businesses away from conventional spreadsheets and give them the tools they need to thrive in tomorrow’s world.
Offering Niche Services
Modern cleaning businesses are offering niche services to many of their clients, and leveraging that to build loyalty. If a customer knows they can only get a specific cleaning service from a particular client, that’s where they will stay.
For example, some companies focus on grill cleaning and become experts at it. Customers know they will always do a great job.
Others also focus on ovens or other hard-to-clean areas of the home or business. Again, clients are much likely to go back for more if they think the service is specialized.
Focusing On Health
Another differentiator modern cleaning businesses are using is to focus on health. The idea is to reduce the risk of toxins and viruses spreading once cleaning concludes.
The best way to do this is with UV and electrostatic cleaning. These options kill bacteria on all surfaces by coating them more evenly.
Using SEO And Digital Marketing
Finally, a lot of cleaning companies are leveraging SEO and digital marketing to power their success. That’s because most of their customers are local, so there is a high probability of showing up in search results. This then increases lead generation efforts substantially.
