PR in the Time of a Crisis

PR in the Time of a Crisis

What could be worse than experiencing a PR crisis? Doing nothing about it. No business is safe from a PR crisis. A small misstep, a muddling of information, a lack of judgement… sometimes it is not even the fault of the company’s but an unfortunate circumstance which...
PR in the Social Age

PR in the Social Age

If you haven’t already noticed, public relations is no longer about just press releases, editorials, print features and TV coverage – social media has changed the game (almost) completely. Social media puts you and your brand in direct contact with your audience,...
WHAT BRANDS NEED IN 2020

WHAT BRANDS NEED IN 2020

Today’s audience demand something more. And if 2019 is anything to go by, we know that people are yearning for a human touch, yet are ruled by algorithms and big data; people claim to be on a “digital detox”, yet are unable to escape the snare of new social media...
PR PROCESSES FOR MAXIMUM PRODUCTIVITY

PR PROCESSES FOR MAXIMUM PRODUCTIVITY

PR Managers are a busy bunch. Similarly, to those clocking in the hours in agencies and SMEs, “work-life balance” is an elusive, faraway, idealistic notion that lives alongside other near-impossible things such as “a peaceful commute to work during the peak hour” or...