WHAT BRANDS NEED IN 2020

WHAT BRANDS NEED IN 2020

Today’s audience demand something more. And if 2019 is anything to go by, we know that people are yearning for a human touch, yet are ruled by algorithms and big data; people claim to be on a “digital detox”, yet are unable to escape the snare of new social media...
PR PROCESSES FOR MAXIMUM PRODUCTIVITY

PR PROCESSES FOR MAXIMUM PRODUCTIVITY

PR Managers are a busy bunch. Similarly, to those clocking in the hours in agencies and SMEs, “work-life balance” is an elusive, faraway, idealistic notion that lives alongside other near-impossible things such as “a peaceful commute to work during the peak hour” or...
PR PITFALLS YOU NEED TO AVOID

PR PITFALLS YOU NEED TO AVOID

Some things can be avoided. Like spoiling Game of Thrones for your friends. Or Avengers: Endgame. (Yep, some of us still haven’t gotten our tickets!) So can certain things in Public Relations. And these MUST be avoided at all costs if you want to generate the most...
8 TRAITS OF A GOOD PR BOSS

8 TRAITS OF A GOOD PR BOSS

Not everyone knows how to be a great boss. But many can tell if they are enduring a bad one. So, what do we want to see in a boss so that we believe that he or she is a good boss? Here’s a list of traits and qualities that we think a good PR boss should...