Online visibility is a long game. It’s something you have to invest in over time, through digital marketing, SEO campaigns, good PPC placements, quality reviews – the list of factors goes on and on.
But your website itself can be responsible for building this good look as well. Indeed, some website elements speak for themselves when it comes to the user experience, and that’s another ranking factor you need to pay attention to.
But what elements count here? Ones like these!
Simple Navigation
No one wants to spend an hour trying to figure out how to get through a website. This needs to be an intuitive process that anyone can master in a matter of seconds. Navigation should allow a customer to get from A to B and back again unhampered, as well as stop off at any page they like in between.
No customer should get lost when on your website. They shouldn’t get stuck, and they shouldn’t be unaware of how they can get back to the page they want to see. Make use of drop down menus that are easily accessed at the top of the page, as well as breadcrumbs that allow a user to track their position in real time.
A Recognizable Checkout
When people shop online, they want to see checkouts with recognizable credit vendors, debit brands, and well known online payment portals.
A website that cannot offer options like these may reduce the amount of customers going all the way through the checkout due to a lack of legitimacy. This can cause a sharp rise in abandoned baskets, and a lower overall profit for you.
But offering these payment options is rather simple. If you don’t know how online payment processing works, we highly recommend working with a payment processor that makes offering this reliability easy. You need to see legitimacy just as much as your customer does, and the better the processor, the more gateways you’ll be able to offer.
A Blog
A lot of online businesses go without one, and that can harm their perception in the eyes of the customer. After all, a blog is your way of connecting with your user base without trying to sell them something. It’s where you can offer a lot more information, that’s more in depth and clearly customer focused.
If a business can dedicate time to creating blog content, they showcase their care for their customers and the experience they have while on your website.
This is something to think about as part of a digital marketing strategy. A blog can make you visible in multiple ways, but you need to ensure the content you put out is worth the customer’s time.
If you’re an online business with a lot to prove, make sure you’re incorporating these website elements into your overall setup. They can offer a lot to the average user experience, to improve it and make it more convenient, and you can tank your own image without them.
