The global pandemic has drastically shifted the landscape of how businesses operate. As social distancing and remote work have become the new normal, companies across the globe have taken swift steps to embrace digital transformation, even as we emerge out of the shadows of the pandemic.
According to a McKinsey study[1], 85% of leaders have accelerated their plans to digitise in response to the pandemic. Turning digital allows organisations to keep running during crises, even when locations are inaccessible. Additionally, remote work fosters flexibility and enhances employee satisfaction, increasing productivity. Digitalisation also allows companies to reach a wider audience, try out new markets, and grow. Companies can stay in business and do well in a changing business environment by taking advantage of these benefits.
Maximising digital tools offers various benefits to help businesses thrive after a pandemic. Here are some critical digital tools for online transformation:
- Tools for staff management
Digital project management tools like Trello, Asana, and Monday.com make it easy for teams to stay in touch, stay organised, and work well together. These platforms have shared task boards, ways to track progress, and real-time contact, which help teams work well together wherever they are.
- Seamless staff and customer communication
Businesses should use digital communication tools like Slack, Microsoft Teams, and Zoom to strengthen customer and staff ties. These tools make it easy to have virtual meetings, help customers, and send real-time messages, making internal and external communication more effective.
Businesses can reach out to their customers through more famous apps like WhatsApp, Telegram, Viber, or Messenger.
- For Website Management and Maintenance
Having a robust online presence is paramount in the digital age. Content management systems (CMS) like WordPress, Wix, or Shopify offer easy-to-use tools for developing and managing websites, making it easy for businesses to make and keep up with professional websites. The platforms offer customisable templates, secure hosting, and simplified content updates, allowing businesses to effectively showcase their products or services.
- Search Engine Optimisation (SEO) tools
SEO tools like SEMrush, Moz, and Google Analytics help businesses improve their website content to rank better in search engine results. By doing keyword research, optimising the pages on their websites, and keeping track of how well their websites are doing, businesses can increase their online exposure, get more organic traffic, and attract potential customers.
- Graphic Creation Tools
For digital marketing to work, you need to make content that looks good. Canva, Adobe Creative Cloud, and Piktochart are all great tools for making professional-looking drawings, infographics, and social media posts. These tools allow companies to keep their brand image consistent and visually appealing across digital platforms.
- Conversion Rate Optimisation (CRO)
Google Optimise, Hotjar, and Optimizely are all examples of CRO tools that help businesses analyse user behaviour, run A/B tests, and optimise their website for the most sales. By learning about user preferences and fine-tuning website features, businesses can get customers more involved, boost sales, and improve the overall performance of their websites.
- Email Marketing tools
Email marketing is still an excellent way to keep in touch with customers and get them to buy. Mailchimp, Constant Contact, and ConvertKit are all platforms that make it easy to create, manage, and automate email marketing. With these tools, companies can send personalised emails, segment their audience into groups, and track the performance of their emails to increase engagement and sales.
After the pandemic, businesses must change and accept digital transformation to stay competitive and strong. Businesses can thrive in the new normal by using digital tools to handle staff, communication, website management, SEO, graphic design, conversion rate optimisation, and email marketing. These tools allow small and medium businesses in Singapore to handle the changing business environment.
If you’re looking to expand your organisation’s brand recall and awareness, look no further than Affluence PR. Contact our team today for more information on how we can help you maximise your marketing dollars.
[1] https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever
