Discover Affluence pr
About Affluence PR
Affluence PR specialises in Public Relations (PR) for retail establishments, including restaurants and F&B outlets.
Affluence PR has promoted more than 500 local and Small and Medium Enterprise (SME) retail and food brands in Singapore and Southeast Asia over 15 years. If you are a restaurant looking to share your story, entice customers and improve your brand awareness, speak with us.
Our awareness-generation methodology has been fine-tuned for more than a decade to cater specifically for SMEs. As a PR firm based in Singapore, we are direct, budget aware, cost-conscious and very effective in generating extensive media coverage for local and regional brands.
Why focus on public relations for restaurants and retail? And what does PR for restaurants, F&B and retail mean?
In a retail business, your customer engages with your brand through all 5 senses. From seeing an attractive display to stepping in and experiencing the textures of your outlet through hearing the music, smelling its scent and tasting its aroma, retail is able to provide a memorable full body experience if done right.
Our job is then to extend your brand’s sensory imagery to the media who will then share your story with their readers to help create a lasting positive brand impression for your brand.
Affluence PR staff are well-versed with retail and restaurant operations having had experience in this industry prior to doing public relations. We understand operational and business constraints that allow us to cut through the clutter and be effective communicators for dining establishments, cafes, restaurants, retail outlets, retail stores and B2C brands.
Our PR services also extends to digital public relations, as we help clients maximise the media coverage they receive on social media and influencer channels through digital marketing for restaurants and retail brands.
Affluence Public Relations – your specialist public relations agency for retail and restaurants.
Services
Affluence PR provides all-in-one, seamless, end-to-end digital marketing and public relations service for restaurants and retail stores.
![1 Public and Media Relations](https://affluencepr.com/wp-content/uploads/2020/03/1.png?_t=1667879944)
PUBLIC AND
MEDIA RELATIONS
GENERATE $100K WORTH OF MEDIA COVERAGE FOR YOUR BUSINESS!
- Public Relations Strategies
- Corporate Communications
- Press Release Writing
- Press Release Seeding
- Media Relationship Building
- Media Pitching
- Media Follow Up
- Crisis Management
![Picture-Social-Media-Marketing Social Media Marketing](https://affluencepr.com/wp-content/uploads/2020/03/Picture-Social-Media-Marketing.jpg?_t=1667883714)
SOCIAL MEDIA
MARKETING
1ST EVER ROI-FOCUSED FACEBOOK MARKETING TRAINING THAT WILL EARN YOUR BUSINESS THOUSANDS OF DOLLARS!
- Social Media Content Writing
- Social Media Campaign Development
- Social Media Execution
- Facebook, Instagram, & LinkedIn Management
- Crisis Management
![influencer-management-service Influencer Marketing](https://affluencepr.com/wp-content/uploads/2020/04/influencer-management-service.jpg?_t=1667883768)
MARKETING
ENGAGE ROI-DRIVEN INFLUENCERS FOR YOUR BRAND!
- Influencer Selection
- Influencer Outreach and Engagement
- Influencer Management
![Picture-PR-Training-1 Public and Media Relations Training](https://affluencepr.com/wp-content/uploads/2020/03/Picture-PR-Training-1.jpg?_t=1667883802)
PUBLIC AND MEDIA
RELATIONS TRAINING
GET FREE ROI-FOCUSED PR & MARKETING TRAINING!
- Media Awareness for Free
- Your Own PR and Social Media Campaigns
- Social Media Strategy
- PR & Social Media Optimization
![client-server-icon Clients](https://affluencepr.com/wp-content/uploads/2020/02/client-server-icon.png?_t=1667887300)
Clients
800
![client-satisfaction-icon Customer Satisfaction](https://affluencepr.com/wp-content/uploads/2020/02/client-satisfaction-icon.png?_t=1667887350)
Satisfaction
47.5m
30,000
![hours-spent PR Planning Hours](https://affluencepr.com/wp-content/uploads/2020/02/hours-spent.png?_t=1667887396)
PR PLANNING HOURS
Meet the “Affluencers” – trained and dedicated, our team will meet regularly with you, assess your particular market challenge, and propose a strategic and well-planned roadmap, and work with your team to put the plan in place.
The Affluence team is able to transcend PR boundaries of language and culture in diverse Asia – read on to find out why!
![Decadence Design Team Structure](https://affluencepr.com/wp-content/uploads/2020/02/Org-Chart-DD-20230920v1.jpg?_t=1695195680)
PR Manager
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
PR Manager
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and
Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and
Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
PR Director
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Corporate Director
The Corporate Director ensures compliance to national legislations, and corporate governance.
Director of Corporate Admin
This director oversees finance and administrative matters.
Admin Manager
Our Admin Manager assists the Director of Corporate Admin to handle specific infrastructure, processes, and administrative implementation plans for the company.
HR Manager
Our HR Manager is in charge of recruitment, selection, hiring, compensation and employee benefits planning for the group.
Accounts Executive
The Accounts Executive supports the group in payments, receivables and expense claims matters.
Admin Executive
This person supports the corporate team and group with administrative tasks.
Marketing Director
The Marketing Director oversees strategic marketing and implementation for the group and advises teams on marketing work for clients.
PR Director(Retail / F&B)
The PR Director for Retail and F&B manages clients in the lifestyle sector with a retail store front. With a deep understanding of the processes and flows of a storefront business, this person will be able to advise clients on the best and most timely outreach methods for their brands.
PR Director (Fintech)
Our Fintech PR Director oversees outreach work for clients in the financial, digital and technical industries.
PR Director (Medical )
The Medical PR Director has close connections with media in the healthcare and wellness sector, and is able to secure unique press coverage for our clients in this sector.
PR Director (MICE)
Marketing for conventions and exhibitions is a high pressure, fast paced role, due to the short turnaround times and event deadlines. This director ensures that our clients’ events receive sufficient publicity prior to their event and its eventual success by attracting more attendees.
Digital and Social Media Marketing Manager
In charge of the digital and social media team, this manager works with clients to conceptualise and implement optimised digital marketing campaigns for clients across all forms of digital marketing.
Design Head
Our Design Head manages the design and tech team with a firm hand to ensure that design and technical projects are well executed and delivered on time.
Creative Director
The Creative Director ensures that work developed meets our benchmark for aesthetics, and functionality.
Production Director
The Production Director leads the events team to create inspiring, technically challenging set ups, that are at the forefront of event tech.
Senior Client Servicing Director
Our Senior Client Servicing Director works with clients to ascertain their pain points and where we can help as a group, them strategises the work required to achieve the clients’ objectives.
Client Servicing Manager
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Project Manager
The Project Manager takes on various project work that help serve the client’s purposes, working with the team to ensure a seamless project execution.
Partnerships Manager
The Partnerships Manager is in charge of bridging clients to clients and partners to extend and maximise their outreach through the integrated services we provide.
Media Liaison Manager
Our Media Liaison Manager builds and maintains a good relationship with the media for our clients by ensuring media is well informed and close.
Social Media Manager
Our Social Media Manager focuses on marketing for clients across social channels like Facebook, Instagram, Youtube and LinkedIn. Working with the various social media channel owners, this person is the most up to date on the latest trends and workarounds for the social media world, to get our client’s messages across to their audiences with the best budget.
SEO Manager
Search Engine Optimisation is so important for sustainable businesses that we have a dedicated person to oversee SEO for clients and how these integrate into their overall long term marketing plan.
Studio Manager
Our Studio Manager oversees the internal processes for design and technical work, to ensure that all channels are in sync with each other.
Studio Manager
Our Studio Manager oversees the internal processes for design and technical work, to ensure that all channels are in sync with each other.
Design Manager
The Design Manager works with client to distill their requirements into a visual form they can use.
Web Master
Our webmaster is in charge of the technicalities of web development and web projects delivery.
Production Director
The Production Director leads the events team to create inspiring, technically challenging set ups, that are at the forefront of event tech.
Client Servicing Executive
Our Client Servicing Executive supports the client servicing team in support and follow up work for clients.
Marcom Executive
Marketing and communications are at the crux of what we do, and our Marcom Executive ensures that our outreach channels communicate well within teams and with the clients and partners.
Project Administration
Project administration is an often overlooked, but important role. It takes diligence, perseverance and and eye for detail to be a good in this role, qualities that our Project Administrator brings to the team, to ensure that client projects are well taken care of from start, to end and then wrapped up with no loose ends.
Outreach Manager
Our Outreach Manager takes charge of reaching out on client behalf to acquire partnerships, connections and business opportunities.
Media Liaison Executives
Our Media Liaison Executives supports the PR team in the maintenance of an up to date media list and data relevant to out media pitching work.
Content Manager
If content is king, then our Content Manager is a very important person who consolidates information from clients and all over, rehashes them to make sense of them, and relay the information in a direct, succinct and understandable manner to our target audience.
Email Manager
Email marketing is a cost effective and fast form of marketing to reach out to get leads, sales and participation. Our Email Manager focuses on optimising email marketing and database management for clients.
Funnel Manager
Funnel management is important if you do not want your advertising spend to go to waste. The Funnel Manager plans a workable funnel plan, taking in mind, the client’s current operations and resources, and ensures an end to end delivery of leads generation to sales conversion.
Automation Manager
With a slew of digital marketing tools, our Automation Manager works across various software and platform to maximise staff productivity by delegating work that can be automated to the right channels.
Designer
The Designer supports the Design/Tech team with pleasing designs and eye catching ideas for client marketing materials.
Programmer
Supporting the webmaster is a Programmer, who is technically trained to integrate and implement applications between each other, and to custom code where necessary.
Production Manager (Technical)
This Production Manager is in charge of the technical set up and ensuring that all equipment work seamlessly prior and during the event, especially when “whatever can go wrong will go wrong”.
Insights
Brands For Good Awards
Affluence PR is proud to announce our award received at the 10th edition of Brands For Good awards held at Ritz Carlton on 19 July 2024. Graced by Minister Edwin Tong, Minister for Culture, Community and Youth and Second Minister for Law, Affluence PR Pte Ltd and...
Discover Digital Marketing Impact on SME Brand Visibility Online!
Are you a small or medium business owner looking to boost your online brand visibility? Look no further than the world of digital marketing! With the ever-increasing competition in the online marketplace, it's crucial for SMEs to stand out from the crowd. That's where...
Brand Building in Singapore: A Comprehensive Guide
Are you looking to establish a strong brand presence in the bustling city of Singapore? Look no further! In this comprehensive guide for brand building, we will walk you through the essential steps to creating a successful brand building in Singapore market. From...
AWARDS & RECOGNITIONS
ENCE Marketing Group Recognized as One of the Top Crisis Management and Social Media Marketing Companies by DesignRush.com
Testimonials
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Affluence PR
9 Raffles Place
Republic Plaza 1 #06-00
Singapore 048619
T : +65 3163 4653
Contact Us
Jl Cilandak 1
No 59 Jakarta 12430
Tel: +62 813 1850 4731
8 Jalan Kerinchi, Bangsar South,
Vertical Business Suites, #02-07 Tower A, 59200 Kuala Lumpur
Tel: +65 3163 4653
1460 Sisa Street Sampaloc, Manila
Philippines 1008
Tel: +63 917 320 9228
66/87 The Star Estate
Phattanakan 69 Road
Prawet, Suan Luang, Bangkok 10250
Tel: +669 565 44965
Makarenko 2/21-2
105062
Moscow, Russia
2/F Hagoromo BLDG.
1-5-2 Hacchobori
Chuo-ku, Tokyo
15th KBS Media Center, 45,
Maebongsan-ro,
Mapo-gu, Seoul, 03909, Korea
17 Bedford St,Lexington, MA 02420
USA (New York)
405 Lexington Ave,
26th Floor New York NY 10174