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Media Influence For Your Prominence

Affluence PR is an expert in public relations for retail and F&B establishments in Singapore.

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© 2016 Affluence PR Pte Ltd (a specialist marketing company of ENCE Marketing Group Pte Ltd – est 2007). All Rights Reserved.
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TOBY’S

The Dessert Asylum

Affluence PR ran a series of dessert samplings for the outlet to raise awareness among diners. At the same time, the media was invited to sample the revamped menu that was launched after the new owners took over. 15 members of the press turned up for a western lunch and dessert and gave the restaurant positive reviews.

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Old Hong Kong Tea House

The launch of Singapore’s first 24-hour Hong Kong tea house was achieved through the use of extensive public relations through media engagement, tastings and unique launch events. A Hong Kong style trolley noodle cart was also created for the launch of the restaurant’s second outlet at Marina Square.

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LATTE E MIELE

Gelato Since 2009

Affluence PR helped Latte E Miele enhance the overall look and feel of the café, and suggested improvements to their menu to increase revenue for the outlet. This resulted in the launch of the hit waffles sandwich, and an updated menu décor with quirky captions that enhanced the outlet’s fun factor. We also launched their children’s gelato making workshop to nursery schools, while monthly promotions helped to drive traffic to the outlet. On top of this, Affluence PR garnered consistent reviews from bloggers and media complimenting Latte E Miele’s concept and food.

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Japanese German Baumkuchen

A Japanese version of the popular German sponge cake

We introduced the media to the unique rolling methods of this delicious delight at their first and flagship store in Takashimaya.

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RISIS

Singapore’s Iconic Jeweler And Asian Gifts Company

Regular media outreach efforts include the launch of jewellery collections and CSR programmes.

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AZIMUTH

Avant-Garde Luxury Watches

Well-known for its unique mechanical timepieces, Azimuth Watch Company is Singapore’s first and only luxury watch design company. Public engagement efforts were made for the media, customers, and students to learn about and appreciate mechanical watchmaking and watch design.