RISIS’ social media management is driven by Affluence PR. With writing of unique content for the brand and products, as well as the creation of unique pictures for each post, ROI manages and engages the RISIS fan through interactive Facebook marketing. Affluence PR also raised RISIS’ fan growth from 1,000 fans to 5,000 within 5 months with a minimal online advertising budget. From current market trends to tips on jewellery and seasonal topics and relevant contests, RISIS reaches out to 5,000 plus fans several times a month.