Public and Media Relations in Singapore


Promoting your business by paying a newspaper or media agency is an effective tactic, but it might cost an arm and a leg. At Affluence PR, we have provided a solution to this problem by creating a 16-step process, modified over the last 15 years. The best part of this service? You will learn how to get $100k worth of media coverage. This entails press conferences, TV interviews, media events, radio interviews, and much more.

Public Relations Strategies

We will provide a customised strategy plan to increase your brand awareness and achieve your media coverage goals.

Compelling Brand Messaging

Develop a clear and consistent brand voice that resonates with your target audience.

Attention-Grabbing Press Releases

Our skilled writers create newsworthy press releases that get noticed by journalists.

Press Release Seeding

We will maximise media exposure by sending your press releases to the most relevant media outlets.

Media Relationship Building

Our extensive network of journalists within the industry guarantees that your brand will receive the appropriate coverage.

Expert Media Pitching

Our team will craft compelling pitches that grab journalists’ attention and secure placements for your brand at top media outlets.

Persistent Media Follow Up

We ensure your campaign get the attention it deserves by following-up with journalists.

Crisis Communication Management

Be prepared for any unexpected situation with our strategic crisis communication plans.

Public and Media Relations Agency Singapore


Got questions? Here are the frequently asked questions with our answers.

Should you not find the answers to your concerns, please get in touch with us!

What is the difference between Public Relations (PR) and Media Relations?

PR sets the overall communication strategy and goals. Media relations is a tactic used within PR to achieve those goals through media coverage. Both public relations (PR) and media relations collaborate to develop a holistic communication strategy that aids in accomplishing your business goals. This synergy is crucial for a well-rounded approach to communication, ensuring that your messages reach the right audiences through various channels.

How can PR and Media Relations benefit your business?

  • Increase brand awareness and establish your company as a thought leader.
  • Generate leads and sales through positive media coverage.
  • Build trust and credibility with your target audience.
  • Manage your reputation and mitigate potential crises.

What is digital PR?

Digital PR refers to the practice of using digital platforms and channels to manage and enhance your organisation’s public relations efforts. It encompasses activities such as social media management, influencer partnerships, online reputation management, content creation, and online community building. By leveraging these platforms, you can effectively communicate your messaging, increase brand visibility, and drive engagement with your target audience.

What is a crisis communication plan?

A crisis communication plan is a strategic approach taken by organisations to effectively manage and communicate during times of crisis. This plan includes key elements such as designated spokespersons, predefined messaging, and communication channels to be utilised. By working with a PR agency like Affluence PR during a crisis, you can minimise damage to your brand, maintain public trust, and navigate through challenging situations with transparency and professionalism.


What are the channels to gain media coverage?

There are several channels to gain media coverage. Firstly, press releases are an effective way to disseminate news and information to the media. Our team at Affluence PR crafts a well-written press release and distributes it to relevant journalists and media outlets, increasing the chances of getting coverage. Secondly, we build relationships with journalists and reporters by attending industry events, networking, and reaching out to them directly with story ideas or pitches. Finally, we also utilise social media platforms such as Twitter and LinkedIn to y establish connections and increase visibility.

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We offer products with aesthetics that closely align with consumers’ cravings for fresh experiences." } },{ "@type": "Question", "name": "What design services do we offer?", "acceptedAnswer": { "@type": "Answer", "text": "Decadence Design is a top graphic design agency in Singapore that helps businesses deliver well-thought-out, engaging, impactful and indulgent designs through our multiple design services – Logo Design, Website Design & Development, Digital Marketing Ads and so much more. Decadence Design emphasises on concept, design, brand identity and business objectives that effectively communicate your brand to your audience.Click here to see the full details of all the design services we offer!" } },{ "@type": "Question", "name": "What is the design process like?", "acceptedAnswer": { "@type": "Answer", "text": "Decadence Design team follows a design process to bring design ideas to life while serving a client’s end goals. Creative Brief – We send each client a form that helps us gather information about their company, their products and services, their clients, and their style preferences. Team Assembly / Research – We assemble an internal team to work on the project based on the data acquired in the creative brief. We always make an effort to pair teams with customers based on their distinct skills and competencies.Once all key stakeholders had been established, we begin our visual exploration by doing research. Research is an important part of the design process to understand your products/services. Concept Development – It’s time to begin developing the structure for how the asset will ultimately look, armed with your design brief and data from the research phase. Design Development – A graphic designer will be expected to follow best practices when it comes to the use of color, font, the hierarchy of information, and positive and negative space during the design phase. Collection of Internal Feedback – The feedback stage involves a series of smaller steps that ensure quality control and perfect alignment with the key stakeholders’ vision. Presentation– The account manager will send the client 2-3 design concepts the day of the scheduled presentation. The client can review those concepts and then provide feedback. These presentations can be conducted over a video conference, depending upon the client’s preferences and schedule. Refine / Finalise / Deliver– The team will next start working on modifying and fine-tuning designs based on the selected concept in response to the client’s comments. These changes will then be finished and resubmitted for review.The submission/feedback process will be concluded only when the client has approved a design.Our team will provide the client all files after receiving the complete payment.Revision requests after the project has been completed can be accommodated for an additional fee." } },{ "@type": "Question", "name": "How involved should a client be in the design process?", "acceptedAnswer": { "@type": "Answer", "text": "Decadence Design approach each project as a collaboration of shared passion and vision, working in a way that is mutually beneficial to all key stakeholders involved. Clients are encouraged and expected to be pro-active in communicating their ideas and providing feedback to get the best results." } },{ "@type": "Question", "name": "Who owns the copyright?", "acceptedAnswer": { "@type": "Answer", "text": "The copyright of all the designs presented to clients are owned by Decadence Design until a final design has been selected and completely paid for. Only when the final payment has been completed, ownership of that design transfers to the client.For Web Designs, Brochures, Flyers and other non-logo designs, use of stock images is common. Clients are informed that appropriate licenses should be acquired to make use of the images.Decadence Design is authorized to use these designs for promotional and branding purposes." } },{ "@type": "Question", "name": "In which format is the output file delivered?", "acceptedAnswer": { "@type": "Answer", "text": "Clients are provided with Hi-Resolution files in JPEG or PNG format and Print Ready PDF. Raw files may be requested for an additional fee." } },{ "@type": "Question", "name": "What is the Difference Between Web Design and Web Development?", "acceptedAnswer": { "@type": "Answer", "text": "The process of building a website is referred to as web design and development. A website’s appearance and feel are determined by web design, while its functionality is determined by web development. Colors, layout, fonts, and images—everything that contributes to a website’s branding and usability—are defined by design, which calls for software like Photoshop, Illustrator, and Sketch. Front-end development describes the process of putting that design into action using coding languages like HTML, CSS, and Javascript. Users are able to interact with buttons, photos, text, contact forms, and menus thanks to these languages. They also play a crucial role in responsive and adaptive design." } },{ "@type": "Question", "name": "Can you design and develop websites?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Decadence Design builds brand-focused websites that showcase your business that is engaging and effective. Our standard package starts at $950 which includes 5 to 7 responsive pages. You can also request a quotation depending on your site requirements. Click here to learn more about our Web Design and Development service." } },{ "@type": "Question", "name": "What is the Web Design and Development process like?", "acceptedAnswer": { "@type": "Answer", "text": "Designing a website requires these following steps: Goal identification: Collaborate with the client to identify the objectives the new website must meet. Specifically, what it does. Scope definition: What features and web pages are needed for the site to achieve its objective, as well as when they will be built. Sitemap and wireframe creation: The sitemap will be used to specify how the features and content we described in the scope definition will interact once the scope has been clearly defined Content creation: Now that we have a clearer idea of the overall structure of the website, we can begin developing the content for the various pages, always keeping search engine optimization (SEO) in mind to help keep sites narrowly focused on a single subject. You must have authentic stuff to work with for our upcoming stage. Visual elements: We can begin developing the visual brand after the site architecture and some content are established. Depending on the client, this might already be clearly defined, or you might be developing the visual language from scratch. This approach can be aided by tools like style tiles, mood boards, and element collages. Testing: It’s time to make sure everything functions now that you have all your pages and have established how they will appear to site visitors. Use automated web crawlers in conjunction with manual site surfing on various devices to find everything from broken links to problems with the user experience. Launch: When everything is flawlessly functioning, it’s time to organize and carry out your website launch! This should involve scheduling your debut and developing your communication plans, i.e., when will you launch and how will you inform the public." } },{ "@type": "Question", "name": "How much do your services cost? Are there any separate, extra, or hidden charges?", "acceptedAnswer": { "@type": "Answer", "text": "Project cost depends on project type or design requirements. We have standard packages available for each project type. We can also provide a customized quotation based on your needs. We always itemize all expenses before beginning any project as part of our philosophy to be open and honest with our clients. Every time we modify or replace one of our products, we let you know about the additional costs. As soon as you accept any changes, work will continue. See our services pricelist and all inclusions here." } }] }


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