Public and Media Relations in Singapore

GENERATE $100K WORTH OF MEDIA COVERAGE FOR YOUR BUSINESS

Promoting your business by paying a newspaper or media agency is an effective tactic, but it might cost an arm and a leg. At Affluence PR, we have provided a solution to this problem by creating a 16-step process, modified over the last 15 years. The best part of this service? You will learn how to get $100k worth of media coverage. This entails press conferences, TV interviews, media events, radio interviews, and much more.

Public Relations Strategies

We will provide a customised strategy plan to increase your brand awareness and achieve your media coverage goals.

Compelling Brand Messaging

Develop a clear and consistent brand voice that resonates with your target audience.

Attention-Grabbing Press Releases

Our skilled writers create newsworthy press releases that get noticed by journalists.

Press Release Seeding

We will maximise media exposure by sending your press releases to the most relevant media outlets.

Media Relationship Building

Our extensive network of journalists within the industry guarantees that your brand will receive the appropriate coverage.

Expert Media Pitching

Our team will craft compelling pitches that grab journalists’ attention and secure placements for your brand at top media outlets.

Persistent Media Follow Up

We ensure your campaign get the attention it deserves by following-up with journalists.

Crisis Communication Management

Be prepared for any unexpected situation with our strategic crisis communication plans.

FAQs

Got questions? Here are the frequently asked questions with our answers.

Should you not find the answers to your concerns, please get in touch with us!

ASK A QUESTION

What is the difference between Public Relations (PR) and Media Relations?

PR sets the overall communication strategy and goals. Media relations is a tactic used within PR to achieve those goals through media coverage. Both public relations (PR) and media relations collaborate to develop a holistic communication strategy that aids in accomplishing your business goals. This synergy is crucial for a well-rounded approach to communication, ensuring that your messages reach the right audiences through various channels.

How can PR and Media Relations benefit your business?

Increase brand awareness and establish your company as a thought leader.
Generate leads and sales through positive media coverage.
Build trust and credibility with your target audience.
Manage your reputation and mitigate potential crises.

What is digital PR?

Digital PR refers to the practice of using digital platforms and channels to manage and enhance your organisation’s public relations efforts. It encompasses activities such as social media management, influencer partnerships, online reputation management, content creation, and online community building. By leveraging these platforms, you can effectively communicate your messaging, increase brand visibility, and drive engagement with your target audience.

What is a crisis communication plan?

A crisis communication plan is a strategic approach taken by organisations to effectively manage and communicate during times of crisis. This plan includes key elements such as designated spokespersons, predefined messaging, and communication channels to be utilised. By working with a PR agency like Affluence PR during a crisis, you can minimise damage to your brand, maintain public trust, and navigate through challenging situations with transparency and professionalism.

SOCIAL MEDIA MANAGEMENT, INFLUENCER PARTNERSHIP

What are the channels to gain media coverage?

There are several channels to gain media coverage. Firstly, press releases are an effective way to disseminate news and information to the media. Our team at Affluence PR crafts a well-written press release and distributes it to relevant journalists and media outlets, increasing the chances of getting coverage. Secondly, we build relationships with journalists and reporters by attending industry events, networking, and reaching out to them directly with story ideas or pitches. Finally, we also utilise social media platforms such as Twitter and LinkedIn to y establish connections and increase visibility.

STILL NOT CONVINCED? CHECK OUT THE RESULTS DERIVED FOR OUR CLIENTS OVER THE YEARS.

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