OUR
DELIVERABLES
Affluence PR specialises in Public Relations for premium retail and F&B outlets. If you’re a retailer or a restaurateur looking to cement your brand image all across Asia, you’re at the right place!
What makes Affluence PR so distinct is the fact that our PR and marketing connoisseurs work on specific areas in the market, each targeting a point they specialise in. So if you reach out to us, we make sure you get the best possible service.
With a high rate of media literacy, an enthusiasm for innovation, and outstanding industry knowledge, our team is dedicated to providing top-of-the-range PR services that reflect a solid perception of the mechanisms behind public and media liaison. We aim to yield output that is in line with your business strategy, functioning as a trusted extension of your marketing department.
Our company is also devoted to providing a flexible and yet professional work environment that encourages and rewards creativity, intuition, insight, teamwork, enthusiasm, and any core value that imbues a sense of positivity. Our approach to solving any public relations issues is pragmatic that prizes clear-headedness and clarity of expression above all else.
In the cut-throat world of retail and F&B, it is essential to have PR & marketing specialists who construct, coordinate, and carry out your brand’s strategy based on your brand’s vision. The core principles of Affluence PR are meticulous attention to the client’s needs, deconstructing the framework of a brand, constructing innovative campaign strategies, and creative networking across the competitive retail & restaurant marketplace.
WHY US
We have comprehensive PR packages which entail services that provide an end-to-end solution for all your concerns regarding your retail establishment. Our services cover:
- Public relations strategies
- Media relations strategies
- Marketing communication strategies
- Press release writing
- Press release seeding
- Media relationship building
- Public & media relations training
- Public & media relations
- Social media marketing
- Influencer marketing
- Media pitching
- Media follow-up
- Product launches
- Media interest event concepts
- Promotional campaigns
- Corporate social responsibility campaigns
- Social media campaign development, execution, and maintenance
- Corporate communications
- Crisis management
- Vendor liaison and management for campaign execution
OUR TEAM
PR Manager
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
PR Manager
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and
Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and
Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
PR Director
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Corporate Director
The Corporate Director ensures compliance to national legislations, and corporate governance.
Director of Corporate Admin
This director oversees finance and administrative matters.
Admin Manager
Our Admin Manager assists the Director of Corporate Admin to handle specific infrastructure, processes, and administrative implementation plans for the company.
HR Manager
Our HR Manager is in charge of recruitment, selection, hiring, compensation and employee benefits planning for the group.
Accounts Executive
The Accounts Executive supports the group in payments, receivables and expense claims matters.
Admin Executive
This person supports the corporate team and group with administrative tasks.
Marketing Director
The Marketing Director oversees strategic marketing and implementation for the group and advises teams on marketing work for clients.
PR Director(Retail / F&B)
The PR Director for Retail and F&B manages clients in the lifestyle sector with a retail store front. With a deep understanding of the processes and flows of a storefront business, this person will be able to advise clients on the best and most timely outreach methods for their brands.
PR Director (Fintech)
Our Fintech PR Director oversees outreach work for clients in the financial, digital and technical industries.
PR Director (Medical )
The Medical PR Director has close connections with media in the healthcare and wellness sector, and is able to secure unique press coverage for our clients in this sector.
PR Director (MICE)
Marketing for conventions and exhibitions is a high pressure, fast paced role, due to the short turnaround times and event deadlines. This director ensures that our clients’ events receive sufficient publicity prior to their event and its eventual success by attracting more attendees.
Digital and Social Media Marketing Manager
In charge of the digital and social media team, this manager works with clients to conceptualise and implement optimised digital marketing campaigns for clients across all forms of digital marketing.
Design Head
Our Design Head manages the design and tech team with a firm hand to ensure that design and technical projects are well executed and delivered on time.
Creative Director
The Creative Director ensures that work developed meets our benchmark for aesthetics, and functionality.
Production Director
The Production Director leads the events team to create inspiring, technically challenging set ups, that are at the forefront of event tech.
Senior Client Servicing Director
Our Senior Client Servicing Director works with clients to ascertain their pain points and where we can help as a group, them strategises the work required to achieve the clients’ objectives.
Client Servicing Manager
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Project Manager
The Project Manager takes on various project work that help serve the client’s purposes, working with the team to ensure a seamless project execution.
Partnerships Manager
The Partnerships Manager is in charge of bridging clients to clients and partners to extend and maximise their outreach through the integrated services we provide.
Media Liaison Manager
Our Media Liaison Manager builds and maintains a good relationship with the media for our clients by ensuring media is well informed and close.
Social Media Manager
Our Social Media Manager focuses on marketing for clients across social channels like Facebook, Instagram, Youtube and LinkedIn. Working with the various social media channel owners, this person is the most up to date on the latest trends and workarounds for the social media world, to get our client’s messages across to their audiences with the best budget.
SEO Manager
Search Engine Optimisation is so important for sustainable businesses that we have a dedicated person to oversee SEO for clients and how these integrate into their overall long term marketing plan.
Studio Manager
Our Studio Manager oversees the internal processes for design and technical work, to ensure that all channels are in sync with each other.
Studio Manager
Our Studio Manager oversees the internal processes for design and technical work, to ensure that all channels are in sync with each other.
Design Manager
The Design Manager works with client to distill their requirements into a visual form they can use.
Web Master
Our webmaster is in charge of the technicalities of web development and web projects delivery.
Production Director
The Production Director leads the events team to create inspiring, technically challenging set ups, that are at the forefront of event tech.
Client Servicing Executive
Our Client Servicing Executive supports the client servicing team in support and follow up work for clients.
Marcom Executive
Marketing and communications are at the crux of what we do, and our Marcom Executive ensures that our outreach channels communicate well within teams and with the clients and partners.
Project Administration
Project administration is an often overlooked, but important role. It takes diligence, perseverance and and eye for detail to be a good in this role, qualities that our Project Administrator brings to the team, to ensure that client projects are well taken care of from start, to end and then wrapped up with no loose ends.
Outreach Manager
Our Outreach Manager takes charge of reaching out on client behalf to acquire partnerships, connections and business opportunities.
Media Liaison Executives
Our Media Liaison Executives supports the PR team in the maintenance of an up to date media list and data relevant to out media pitching work.
Content Manager
If content is king, then our Content Manager is a very important person who consolidates information from clients and all over, rehashes them to make sense of them, and relay the information in a direct, succinct and understandable manner to our target audience.
Email Manager
Email marketing is a cost effective and fast form of marketing to reach out to get leads, sales and participation. Our Email Manager focuses on optimising email marketing and database management for clients.
Funnel Manager
Funnel management is important if you do not want your advertising spend to go to waste. The Funnel Manager plans a workable funnel plan, taking in mind, the client’s current operations and resources, and ensures an end to end delivery of leads generation to sales conversion.
Automation Manager
With a slew of digital marketing tools, our Automation Manager works across various software and platform to maximise staff productivity by delegating work that can be automated to the right channels.
Designer
The Designer supports the Design/Tech team with pleasing designs and eye catching ideas for client marketing materials.
Programmer
Supporting the webmaster is a Programmer, who is technically trained to integrate and implement applications between each other, and to custom code where necessary.
Production Manager (Technical)
This Production Manager is in charge of the technical set up and ensuring that all equipment work seamlessly prior and during the event, especially when “whatever can go wrong will go wrong”.
OUR VISION
OUR MISSION
OUR CORE
VALUES
OUR logo
The queen’s crown draws its inspiration from the chess piece of Queen. She is dynamic, versatile, adaptable, and arguably the strongest chessman. Incorporating this chess piece in our logo visualises the qualities that make our agency unique from other PR agencies and make us understand the constantly changing global trends, business shifts, and how our clients can benefit from these dynamics.
The diamond symbolises precision and strength — the precision in our communications and our endeavours, and the strength in our beliefs and our aptitude.
The word affluence itself means ‘wealth’ — wealth that transcends the material and steps into the realm where happiness and contentment are the ultimate ideals.
Our tiffany blue colour portrays our aspiration to aim for the skies. Everyone who works with and in Affluence PR is destined for greater things and is treated with respect, and honour.
Put together, the logo serves to remind us of our foremost principles and goals.
