THE AFFLUENCERS

At Affluence PR, we use our Influence (individually and as a team) to create an impact for our clients. Meet the influencer people at Affluence PR. Trained and dedicated, our team will meet regularly with you, assess your particular market challenge, and propose a strategic and well planned roadmap, and work with your team to put the plan in place. The Affluence team is able to transcend PR boundaries of language and culture so apparent in diverse Asia – read on to find out why!

Angela Sim

Marketing Director
BBA (Marketing),
National University of Singapore

Angela integrates clients requirements with PR strategies laid out for clients and oversees their seamless implementation. For what is a strategy with no execution? Having been in the pioneer team to kick start the marketing for lifestyle brands(Nakamichi, Oregon Scientific, General Electric, Whirlpool) in a SEA during her brand management days, Angela today is happily engaged with clients to create positive public perceptions for their brands.

Having been in the pioneer team to kick start the marketing for lifestyle brands(Nakamichi, Oregon Scientific, General Electric, Whirlpool) in a SEA during her brand management days, Angela today is happily engaged with clients to create positive public perceptions for their brands. Angela has 16 years of marketing and 7 years of PR experience, and gladly shares her wealth of knowledge with clients and their teams. Angela is a BBA graduate of the NUS Business School and also a current serving director in the Business School Alumni (NUSBSA), heading the marketing development team.

Maria Chow

Client Servicing Director
CPDM (Marketing),
Chartered Institute of Marketing, United Kingdom

Maria’s core passion lies with people. With more than 10 years of experience in the corporate events and services arena, Maria has developed a strong passion for the service industry. Maria has taken on several business development and marketing roles, on both local and regional levels.

She has worked with outsourced events and training management agencies like Evolution Werks and was a General Manager at Knowledge Connection. She was also regional channel manager for Sage Software Asia. Prior to joining Affluence, Maria was in the Retail Distribution sector in Zada Stationery, the sole product distributor of Platinum Japan writing instruments in Southeast Asia, and gained direct consumer marketing and retail experience from that. Maria holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (UK).​

Melody Chong

PR Director
BComm (Marketing),
University of British Columbia, USA

Melody found her calling in media management after an illustrious career in the public relations and marketing industries. Now, she marries her passion and core competencies into helping organisations with their PR & Marketing efforts in the fields of health, wellness, sports, fitness and nutrition.

Melody kick started her PR & Marketing career in Singapore and has worked for Georg Jensen, Royal Copenhagen, Orrefors Kosta Boda and the Tung Lok Group (where she handled the group’s marketing, communications, advertising and promotions for a number of years). She left to work as an independent freelance consultant, with 3 years in the US. Her partners and clientele are companies in the Food & Beverage industry as well as those focused on health such as doctors, dietitians, physiotherapists, sports psychologists, mindfulness trainers, personal trainers, online organic grocers, local health food providers, gym owners and yoga, fitness brands. She was featured in a front page story on freelancers in the ‘The Sunday Times Life!’ in December 2015. Melody was on the Dean’s List when pursuing her Degree in Business Communications from the University of British Columbia. ​

LIM YI CHENG

Corporate Development Director,
Bachelor of Arts (Psychology),
National University of Singapore

Yi Cheng is finance expert, with a creative flair. Besides starting his own portal for enrichment schools, he was also a licensed finance practitioner with the Monetary Authority of Singapore, holding certificates in Capital Markets and Financial Advisory Services (CMFS) and the Financial Planning Association of Singapore (FPAS). Yi Cheng was awarded the top Citigold banker awards numerous times in his 2 – year stint with Citibank. He then moved on to Standard Chartered Bank, ANZ and OCBC, where he acquired and managed new businesses for the banks in excess of $ 250 million, as their Director of Business Development. Prior to joining the ENCE Marketing Group, Yi Cheng was the Regional Business Development Manager for a FinTech startup backed by Temasek Holdings. Yi Cheng is a Psychology graduate from the National University of Singapore.

JERLS SU

BUSINESS DEVELOPMENT DIRECTOR,
BMC Academy

Jerls is the co-founder of Hou Hou F&B and Managing Director of Cherry Discotheque – the hip club for millennials in York Hotel. Jerls started his life in F&B with Home Club, working his way up as flyer distributor to waiter to bar manager, and then marketing management. Having worked every role in an F&B outlet, Jerls has extensive experience and understands the operational challenges any F&B owner will face. He has even been a deejay, released his own albums and performed at Zouk, Kyo, Sofitel, Blu Jaz, Esplanade and opened for Eton Messy, DJ Craze, Yasmin, and DJ EZ . He was also the Managing Director for Here Now Concepts, a nightclub, and Marketing Manager for Potato Head Singapore for a few years. Jerls brings his passion for F&B to an Affluence PR, to help clients achieve the marketing awareness that the successful Cherry and Hou Hou do.

Noel Tan

DIGITAL AND SOCIAL MARKETING DIRECTR,
Diploma in Electronic, Computer and
Electrical Engineering, Ngee Ann Polytechnic, Singapore

Noel is a strong advocate on needs based selling and believes that social media platforms have the data and AI capabilities to understand human behaviors and interests, thus matching products to the right clients efficiently. Previously in banking having served clients in Citigold, UOB Privilege, and HSBC premier, Noel left the corporate world and embarked on creating digital and social media experiences for businesses in 2016. As a social media and digital marketer, he has worked with over a hundred business and individuals in creating brand awareness, generating leads and followers through effective growth strategies in Facebook and Instagram. Noel’s main client base is in the US, where social – growth strategies are crucial to business success. Noel holds a diploma in Engineering from Ngee Ann Polytechnic in Singapore.

Jing Ru. C

Business Partnerships Manager
BA (Hons), Arts Management
Goldsmiths University Of London

With her knack for words and an eye for beauty, Jing Ru has been actively involved in managing and executing many projects for close to five years mostly in the Creative Industries and Lifestyle sectors. As such, she is confident in offering a global perspective with a local context in her work.

An avid supporter of good causes, she is a dynamic and passionate individual who dares to dream and seize each day. She loves working on local and international projects, where she gets to connect with like-minded professionals both locally and abroad. As a proactive individual, Jing Ru is always looking for new opportunities to test her capabilities and gain new experience. Colleagues and friends know Jing Ru as highly charismatic and energetic, and enjoys working with a diverse group of people who intrigue and inspire her. She can (and often does) work well independently, but she is at her best collaborating with others. As she goes through that collaborative process, ideas start to flow and that is always the fun part. With a strong empathy for others, Jing Ru also likes to encourage and support everyone around her.​

Kelly Ang

Writer
BA, English Literature, Comms & New Media
University of Singapore

Kelly has a tremendous zest for life and love for the written word, with experience in many types of writing which includes pieces for blogs and magazines, advertising copywriting, and corporate publications.

She is constantly curious, quick to learn, and never one to shy away from new challenges. She also has past experience in corporate communications, media relations, issues management and event management. She previously worked at the National Library Board and MINDEF. She holds a BA in English Literature and Communications & New Media, 2nd Upper Honours, from the National University of Singapore.

Lee Say Hua

PR Executive
BA ( Hons), English Literature
Nanyang Technological University of Singapore

Say Hua has always been inclined towards the English language but a spark was ignited during her undergraduate years as an English major. The rigour of academic writing, critical analysis, and in-depth research, not only in Literature, but also in other modules in Communications and Sociology, moulded her into a razor-sharp thinker, writer and communicator.

Her internship as a Copywriter at an up-and-coming UX and UI design agency opened her eyes to even more forms of writing such as UX writing, web copy, marketing copy, case studies, blog articles and SEO writing. This was also where she created content for clients in the Property, Insurance and Digital Design industry. Being actively involved in the arts scene, she views writing as a craft that requires constant practice, mental agility and endless creativity to be able to communicate ideas clearly.

Elly Mariana

Administrator
Bachelor of Economics
ATMA JAYA Catholic University, Indonesia

Elly is a very energetic and motivated person in which her current expertise stems from her experiences involving administrative, customer support, and secretarial duties. In fact, her experiences had been gathered by working for companies such as Media Village, AR+D Architect, PT.Gyann Indonesia, and PT.Berca.

Elly is recognized to be a great administrator and an assistant to executives, she executes her job in these fields without fail and is an integral part of the administration thanks to her skills. Her versatility enables her to learn tasks quickly and effectively, moreover, she is a very detail-oriented person. Elly is a Bachelor of Economics holder from the Atma Jaya Catholic University.

Anna Gupit

Administrator
B.S. in Information & Technology
Arellano University, Philippines

Anna is quite the experienced trainer and an effective communicator. She has garnered almost five years of experience in the fields of communication, quality control, and staff training. Most of the work involved heavy management of junior staff, task delegation, and being one of the evaluators for a company.

With her experience, she is equipped with the skills, knowledge, and the drive towards pushing a company for success. She achieves these through a passion for communication & a comprehensive skillset for management. Not to mention the fact that she is also a team player and is a very flexible member at that. Anna holds a degree of Bachelor of Science – Information Technology from the Arellano University – Philippines.

Angela Sim

Marketing Director
BBA (Marketing),
National University of Singapore

Angela integrates clients requirements with PR strategies laid out for clients and oversees their seamless implementation. For what is a strategy with no execution? Having been in the pioneer team to kick start the marketing for lifestyle brands(Nakamichi, Oregon Scientific, General Electric, Whirlpool) in a SEA during her brand management days, Angela today is happily engaged with clients to create positive public perceptions for their brands.

Having been in the pioneer team to kick start the marketing for lifestyle brands(Nakamichi, Oregon Scientific, General Electric, Whirlpool) in a SEA during her brand management days, Angela today is happily engaged with clients to create positive public perceptions for their brands. Angela has 16 years of marketing and 7 years of PR experience, and gladly shares her wealth of knowledge with clients and their teams. Angela is a BBA graduate of the NUS Business School and also a current serving director in the Business School Alumni (NUSBSA), heading the marketing development team.

Maria Chow

Client Servicing Director
CPDM (Marketing),
Chartered Institute of Marketing, United Kingdom

Maria’s core passion lies with people. With more than 10 years of experience in the corporate events and services arena, Maria has developed a strong passion for the service industry. Maria has taken on several business development and marketing roles, on both local and regional levels.

She has worked with outsourced events and training management agencies like Evolution Werks and was a General Manager at Knowledge Connection. She was also regional channel manager for Sage Software Asia. Prior to joining Affluence, Maria was in the Retail Distribution sector in Zada Stationery, the sole product distributor of Platinum Japan writing instruments in Southeast Asia, and gained direct consumer marketing and retail experience from that. Maria holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (UK).​

Melody Chong

PR Director
BComm (Marketing),
University of British Columbia, USA

Melody found her calling in media management after an illustrious career in the public relations and marketing industries. Now, she marries her passion and core competencies into helping organisations with their PR & Marketing efforts in the fields of health, wellness, sports, fitness and nutrition.

Melody kick started her PR & Marketing career in Singapore and has worked for Georg Jensen, Royal Copenhagen, Orrefors Kosta Boda and the Tung Lok Group (where she handled the group’s marketing, communications, advertising and promotions for a number of years). She left to work as an independent freelance consultant, with 3 years in the US. Her partners and clientele are companies in the Food & Beverage industry as well as those focused on health such as doctors, dietitians, physiotherapists, sports psychologists, mindfulness trainers, personal trainers, online organic grocers, local health food providers, gym owners and yoga, fitness brands. She was featured in a front page story on freelancers in the ‘The Sunday Times Life!’ in December 2015. Melody was on the Dean’s List when pursuing her Degree in Business Communications from the University of British Columbia. ​

LIM YI CHENG

Corporate Development Director,
Bachelor of Arts (Psychology),
National University of Singapore

Yi Cheng is finance expert, with a creative flair. Besides starting his own portal for enrichment schools, he was also a licensed finance practitioner with the Monetary Authority of Singapore, holding certificates in Capital Markets and Financial Advisory Services (CMFS) and the Financial Planning Association of Singapore (FPAS). Yi Cheng was awarded the top Citigold banker awards numerous times in his 2 – year stint with Citibank. He then moved on to Standard Chartered Bank, ANZ and OCBC, where he acquired and managed new businesses for the banks in excess of $ 250 million, as their Director of Business Development. Prior to joining the ENCE Marketing Group, Yi Cheng was the Regional Business Development Manager for a FinTech startup backed by Temasek Holdings. Yi Cheng is a Psychology graduate from the National University of Singapore.

JERLS SU

BUSINESS DEVELOPMENT DIRECTOR,
BMC Academy,
University of Singapore

Jerls is the co-founder of Hou Hou F&B and Managing Director of Cherry Discotheque – the hip club for millennials in York Hotel. Jerls started his life in F&B with Home Club, working his way up as flyer distributor to waiter to bar manager, and then marketing management. Having worked every role in an F&B outlet, Jerls has extensive experience and understands the operational challenges any F&B owner will face. He has even been a deejay, released his own albums and performed at Zouk, Kyo, Sofitel, Blu Jaz, Esplanade and opened for Eton Messy, DJ Craze, Yasmin, and DJ EZ . He was also the Managing Director for Here Now Concepts, a nightclub, and Marketing Manager for Potato Head Singapore for a few years. Jerls brings his passion for F&B to an Affluence PR, to help clients achieve the marketing awareness that the successful Cherry and Hou Hou do.

Noel Tan

DIGITAL AND SOCIAL MARKETING DIRECTR,
Diploma in Electronic, Computer and
Electrical Engineering, Ngee Ann Polytechnic, Singapore

Noel is a strong advocate on needs based selling and believes that social media platforms have the data and AI capabilities to understand human behaviors and interests, thus matching products to the right clients efficiently. Previously in banking having served clients in Citigold, UOB Privilege, and HSBC premier, Noel left the corporate world and embarked on creating digital and social media experiences for businesses in 2016. As a social media and digital marketer, he has worked with over a hundred business and individuals in creating brand awareness, generating leads and followers through effective growth strategies in Facebook and Instagram. Noel’s main client base is in the US, where social – growth strategies are crucial to business success. Noel holds a diploma in Engineering from Ngee Ann Polytechnic in Singapore.

Jing Ru. C

Business Partnerships Manager
BA (HONS), Arts Management
Goldsmiths University Of London

With her knack for words and an eye for beauty, Jing Ru has been actively involved in managing and executing many projects for close to five years mostly in the Creative Industries and Lifestyle sectors. As such, she is confident in offering a global perspective with a local context in her work.

An avid supporter of good causes, she is a dynamic and passionate individual who dares to dream and seize each day. She loves working on local and international projects, where she gets to connect with like-minded professionals both locally and abroad. As a proactive individual, Jing Ru is always looking for new opportunities to test her capabilities and gain new experience. Colleagues and friends know Jing Ru as highly charismatic and energetic, and enjoys working with a diverse group of people who intrigue and inspire her. She can (and often does) work well independently, but she is at her best collaborating with others. As she goes through that collaborative process, ideas start to flow and that is always the fun part. With a strong empathy for others, Jing Ru also likes to encourage and support everyone around her.​

Kelly Ang

Writer
BA, English Literature, Comms & New Media
University of Singapore

Kelly has a tremendous zest for life and love for the written word, with experience in many types of writing which includes pieces for blogs and magazines, advertising copywriting, and corporate publications.

She is constantly curious, quick to learn, and never one to shy away from new challenges. She also has past experience in corporate communications, media relations, issues management and event management. She previously worked at the National Library Board and MINDEF. She holds a BA in English Literature and Communications & New Media, 2nd Upper Honours, from the National University of Singapore.

Lee Say Hua

Writer
BA (HONS), English Literature
Nanyang Technological University of Singapore

Say Hua has always been inclined towards the English language but a spark was ignited during her undergraduate years as an English major. The rigour of academic writing, critical analysis, and in-depth research, not only in Literature, but also in other modules in Communications and Sociology, moulded her into a razor-sharp thinker, writer and communicator.

Her internship as a Copywriter at an up-and-coming UX and UI design agency opened her eyes to even more forms of writing such as UX writing, web copy, marketing copy, case studies, blog articles and SEO writing. This was also where she created content for clients in the Property, Insurance and Digital Design industry. Being actively involved in the arts scene, she views writing as a craft that requires constant practice, mental agility and endless creativity to be able to communicate ideas clearly.

Elly Mariana

Administrator
Bachelor of Economics
ATMA JAYA Catholic University, Indonesia

Elly is a very energetic and motivated person in which her current expertise stems from her experiences involving administrative, customer support, and secretarial duties. In fact, her experiences had been gathered by working for companies such as Media Village, AR+D Architect, PT.Gyann Indonesia, and PT.Berca.

Elly is recognized to be a great administrator and an assistant to executives, she executes her job in these fields without fail and is an integral part of the administration thanks to her skills. Her versatility enables her to learn tasks quickly and effectively, moreover, she is a very detail-oriented person. Elly is a Bachelor of Economics holder from the Atma Jaya Catholic University.

Anna Gupit

Administrator
B.S. in Information & Technology
Arellano University, Philippines

Anna is quite the experienced trainer and an effective communicator. She has garnered almost five years of experience in the fields of communication, quality control, and staff training. Most of the work involved heavy management of junior staff, task delegation, and being one of the evaluators for a company.

With her experience, she is equipped with the skills, knowledge, and the drive towards pushing a company for success. She achieves these through a passion for communication & a comprehensive skillset for management. Not to mention the fact that she is also a team player and is a very flexible member at that. Anna holds a degree of Bachelor of Science – Information Technology from the Arellano University – Philippines.