July 11, 2019

Each-a-Cup – Digital Marketing

Each-a-Cup Singapore’s longest-running bubble tea chain Each A Cup’s Facebook has gained traction with fans taking part in polls and contests, as well as submitting new recipe suggestions. Facebook is…
July 11, 2019

Enak KL – Malay Fine Dining Restaurant

Enak KL Malay Fine Dining Restaurant (Starhill, Kuala Lumpur) Enak KL serves high end Malay cuisine in KL’s exclusive shopping district in Starhill. In order to get their name known,…
July 11, 2019

Ministry of Manpower

Ministry of Manpower Inaugural Harmony@Workplaces Campaign Our team set up the Contest platform on a new Facebook (FB) page, and managed the contest throughout the contest period. We also designed…
July 11, 2019

Premier Home and Sanitary Ware

Premier Home and Sanitary Ware W Atelier is the exclusive distributor for a range of high-end home and sanitary ware. They represent Toto and Fritz Hansen in Singapore. We have…
July 11, 2019

RISIS

RISIS Gold Plated Jewellery and Gifts RISIS’ social media management is driven by Affluence PR. With writing of unique content for the brand and products, as well as the creation…
July 11, 2019

BBQ Wholesale Centre

BBQ Wholesale Centre Barbecue Food On-The-Go Within 6 weeks, BBQ Wholesale achieved top rankings for all the search words they wanted to be found for on the internet. A good…
Retail
July 11, 2019

LUXURY CUSTOM – MADE FURNITURE

LUXURY CUSTOM-MADE FURNITURE Local furniture and interior furnishing manufacturer Anthony Furnisshen is a Singaporean furniture company specialising in custom-made furniture which draw inspirations from non-traditional furniture designs. PR work for…
Retail
July 11, 2019

Luxe Car Rental

Luxe Car Rental Singapore’s First Luxury Car Rental Company Singapore’s first luxury/performance car rental company. Affluence helped market their services via direct marketing and other innovative marketing efforts to generate…
Retail
July 11, 2019

Premier Home and Sanitary Ware

Premier Home and Sanitary Ware As part of Fritz Hansen’s 60th Anniversary Celebration of Series 7 chair, W Atelier partnered with local architects and designers to customise the iconic chair…
Retail
July 11, 2019

Barnadas Huang

Barnadas Huang Spanish Art Gallery Barnadas Huang Gallery launched to great fanfare at their first gallery at Dempsey. Affluence PR was contracted to handle media liaison for the launch as…
Retail
July 11, 2019

Toys’R’Us – Babies’R’Us

Toys’R’Us & Babies’R’Us Launch of first Babies R Us store in SEA The launch of SEA’s first Babies R Us was done by Affluence PR. Helmed under the Li &…
Retail
July 11, 2019

Backjoy

Backjoy Posture Products Aflfuence PR launched this new retail brand at 1Altitude with 40 media and 20 overseas guests attending the event. Coverage was extensive, garnering full page reviews in…
Retail
July 11, 2019

Dezire D’ Jewels

Dezire D’ Jewels New Delhi Customised Jewellery Jeweller New Delhi jeweller Dezire D’ Jewels is an addition to Ivory Mart Jewellers and Indian Handicrafts Emporium, a 150-year-old family-run business in…
Retail
July 11, 2019

CYC The Corporate Label

CYC The Corporate Label Bespoke Uniforms CYC the custom shop wanted to garner media awareness for their corporate label. We got the Singapore Book of Records to adjudicate the largest…
Retail
July 11, 2019

Juchheim

Juchheim Japanese German Baumkuchen (Takashimaya) This Japanese version of the popular German sponge cake is lovingly made and packed into luxurious boxes. Ideal as gifts for a tea party or…
Retail
July 11, 2019

Bread Talk

Bread Talk 100th Store Opening in China, 5th Anniversary For Breadtalk’s 5th anniversary and 100th store opening in China, we contacted the foreign desks of the Singaporean newspapers to get…
Retail
July 11, 2019

Stride Rite

Stride Rite American children foot wear (Forum Galleria, United Square) We managed the launch for both of Stride Rite’s stores in Singapore. From lion dances to auspicious oranges and gifts…
Retail
July 11, 2019

Anti-oxidant Centre

Anti-Oxidant Centre Ganban Yoku Spa Anti-Oxidant Centre found it a difficulty to get featured in the media because of their alternative healing method. However, we managed to interest the media…
Retail
July 11, 2019

Oris Big Crown

Oris Big Crown Calculative Swiss Watch For Pilots (BHG, Bugis) Oris launched their Big-Crown Calculator pilot watch in BHG and we were asked to invite the press and manage the…
Retail
July 11, 2019

Royal Selangor

Royal Selangor World Famous Pewter (Centrepoint, Marina Bay Sands, Clarke Quay, Raffles City, Takashimaya, Vivo City) Royal Selangor is the oldest pewter company in the world, having ventured into the…
Retail
July 11, 2019

Happy Plugs

Happy Plugs Affluence PR was appointed as the PR agency to launch the Sound Piece and Sound Piece Mini, the first portable speaker offered by the brand. The launch was…
Retail
July 11, 2019

Simply Hamper

Simply Hamper Simply Hamper is a local Singaporean company that designs and produces thoughtful gift baskets with items sourced from the best manufacturers around the word. The company carefully curates…
Retail
July 11, 2019

Japan External Trade Organisation

Japan External Trade Organisation (JETRO) 7-Eleven “J-Treats Arrival” is Back for the Second Time this Year, with Singapore’s Favourite Japanese Snacks! Affluence PR was engaged to promote the J-Treats Arrival…
July 11, 2019

Azimuth Watch

Azimuth Watch Company Singapore’s Luxury Watch manufacturer In 3 weeks, we raised Azimuth’s fan base from 1,000 to 2,305. For the inaugural Azimuth Xtreme challenge, we used Facebook advertising target…
Food and Beverage
July 11, 2019

Old Hong Kong Tea House

Old Hong Kong Tea House Singapore’s first 24-hour Hong Kong Café (Katong, Marina Square, Novena Square) The launch of Singapore’s first 24-hour Hong Kong teahouse was achieved through the use…
Food and Beverage
July 11, 2019

Bonifacio

Bonifacio Singapore’s First Mid-Priced Filipino Restaurant (Kreta Ayer Road) Singapore’s first authentic Filipino restaurant catering to Filipino professionals in Singapore was launched with much fanfare with a series of media…
Food and Beverage
July 11, 2019

Casa Bom Vento

Casa Bom Vento Straits Cuisine (Peranakan and Eurasian) Straits cuisine takes a twist with Casa Bom Vento. Started by his mother and now helmed by Chef Lionel Chee, he shares…
Food and Beverage
July 11, 2019

District 10

District 10 New concept bistro (Winstedt Road) District 10 was set up in the canteen of an old Secondary School. Located in the Newton area and built around an old…
Food and Beverage
July 11, 2019

Pasta Inc

Pasta Inc Affordable Italian (Jalan Besar/Keong Saik Road) Pasta Inc was first situated along Jalan Besar, making it one of the most affordable Italian restaurants in Singapore. When the restaurant…
Food and Beverage
July 11, 2019

Men-Tei Ramen

Men-Tei Ramen Japanese Ramen Made With Precision (Robinson Road) Men-Tei Ramen is a popular eating spot along Robinson Road in our busy Central Business District. Recognised for their Japanese-like meticulous…
Food and Beverage
July 11, 2019

Wong Solo

Wong Solo Trendy Ayam Penyet (Far East Plaza) For their second anniversary, the owner decided to drum up media awareness for her outlet and raise its profile. This Wong Solo…
Food and Beverage
July 11, 2019

Enak KL

Enak KL Malay Fine Dining (Starhill, Kuala Lumpur) Enak KL serves high end fine dining Malay cuisine in one of the most prestigious malls in Malaysia. They had never held…
Food and Beverage
July 11, 2019

Bacardi

Bacardi Inaugural Bacardi Mojito Fiesta Singapore Affluence PR conceptualised the Fiesta and 5 large-scale events, and pitched for funding for Bacardi to make this a larger scale event. Bacardi received…
Food and Beverage
July 11, 2019

Each A Cup

Each-a-Cup Singapore’s Oldest Bubble Tea Brand A fun and friendly brand to work with, Each-A-Cup is youthful, energetic and full of bubbles! We were engaged to rejuvenate the brand and…
Food and Beverage
July 11, 2019

Putien

Putien Tasty, Simple & Heart-Warming Comfort Food A well-known Chinese restaurant, Putien invests heavily in public relations in order to stretch their marketing dollar. Affluence PR was engaged to manage…
Food and Beverage
July 11, 2019

MR. COCONUT

MR. COCONUT A Fresh Start for Fresh Juice Mr. Coconut SG celebrated their 2nd Anniversary with a refreshing new menu launch at Far East Plaza. The event successfully attracted 40…
Uncategorized
May 26, 2019

Happenings – Media Events!

Uncategorized
May 26, 2019

PR Processes for Maximum Productivity

Uncategorized
April 23, 2019

PR Pitfalls You Need to Avoid

Press Releases
February 25, 2019

Media Events of 2019 (So Far…)

CHINESE NEW YEAR CELEBRATIONS 2019, Affluence Public Relations Blog post Press Releases
February 25, 2019

Affluence Public Relations and Chinatown Chinese New Year Celebrations – 2019

Affluence Public Relations Moves to Raffles Place!, Affluence Public Relations Blog Post Press Releases
January 28, 2019

Affluence Public Relations Moves to Raffles Place!

December 2018 Happenings! Affluence Public Relations Blog post Press Releases
December 21, 2018

December Happenings!

A PR Strategy for Your Business in 2019, Affluence Public Relations Blog post Press Releases
December 21, 2018

A PR Strategy for Your Business in 2019

November 2018 Happenings! Affluence Public Relations Blog Post Press Releases
November 23, 2018

November Happenings!

November Is The Month Of Thanksgiving And At Affluence PR Press Releases
November 23, 2018

November Is The Month Of Thanksgiving And At Affluence PR, We Are Thankful For…

8 Traits of a Good PR Boss, Affluence Public Relations Blog Post Press Releases
October 10, 2018

8 Traits of a Good PR Boss

F1 – The Biggest PR Exercise For Singapore, Affluence Public Relations Blog Post PR NewsPR Tips
September 17, 2018

F1 – The Biggest PR Exercise For Singapore

PRCA to launch new professional association in Southeast Asia, Affluence Public Relations Blog Post Media LaunchesPR NewsPR TipsPress Releases
September 4, 2018

PRCA to launch new professional association in Southeast Asia

Platinum Circle for the Global Assets and Wealth Initiative, Affluence Public Relations Blog Post Press Releases
August 17, 2018

ENCE Marketing Group Announces Partnership with Platinum Circle for the Global Assets and Wealth Initiative (GAW)

Effective PR Strategy For National Day, Singapore, Affluence Public Relations Blog Post PR Tips
August 7, 2018

Effective PR Strategy For National Day

Diversity In Public Relations, Affluence Public Relations Blog Post PR Tips
July 6, 2018

Diversity In Public Relations: What You Need To Focus On

Traditional PR to Digital PR, Affluence Public Relations Blog Post Press Releases
June 8, 2018

How PR has shifted from traditional PR to Digital PR

Women’s Career At Affluence PR Is Just As Promising As Men’s, Affluence Public Relations Blog post Press Releases
May 17, 2018

Women’s Career At Affluence PR Is Just As Promising As Men’s

SPOTLIGHT ON MILLENNIALS, Affluence Public Relations Blog Post PR NewsPR Tips
April 11, 2018

SPOTLIGHT ON MILLENNIALS: 3 PR Activities Millennials Respond To

Marketing plan for 2018, Affluence Public Relations Blog Post PR Tips
March 15, 2018

Have you done this ONE PR thing in the first quarter of 2018?

Building an ROI Positive PR Email Strategy, Affluence Public Relations Blog Post Press Releases
February 27, 2018

5 Steps to Building an ROI Positive PR Email Strategy

PR Mistakes You Need To Stop Making, Affluence Public Relations Blog Post PR Tips
February 13, 2018

3 PR Mistakes You Need To Stop Making

Public Relations Strategies for Chinese New Year, Affluence Public Relations Blog Post PR Tips
January 10, 2018

Public Relations Strategies for Chinese New Year

Top 3 PR Trends To Watch in 2018, Affluence Public Relations Blog Post PR NewsPR Tips
December 7, 2017

Top 3 PR Trends To Watch in 2018

Top 3 PR Trends To Watch in 2018, Affluence Public Relations Blog Post PR NewsPR Tips
November 2, 2017

Why Christmas is Great for PR!

How to Effectively Monitor Your Brand’s Reputation, Affluence Public Relations Blog Post PR Tips
December 23, 2016

How to Effectively Monitor Your Brand’s Reputation

Each-A-Cup Blogger Event, Affluence Public Relations Blog Post Media Launches
November 25, 2016

Each-A-Cup Blogger Event | November 24, 2016

What We All Can Learn About the PR Disasters of 2016, Affluence Public Relations Blog Post PR Tips
November 25, 2016

What We All Can Learn About the PR Disasters of 2016

Sufood Media Tasting, Affluence Public Relations Blog Post Media Launches
November 11, 2016

Sufood Media Tasting | November 10, 2016

Enhancing Your Reputation by Following the Most Basic PR Rules of the Trade , Affluence Public Relations Blog Post Press Releases
November 7, 2016

Enhancing Your Reputation by Following the Most Basic PR Rules of the Trade

Andromeda Asia Photoshoot , Affluence Public Relations Blog Post Media Launches
October 28, 2016

Andromeda Asia Photoshoot (BTS) | October 28, 2016

Design Excellence Awards 2016, Affluence Public Relations Blog Post Media Launches
October 28, 2016

Design Excellence Awards 2016 | October 27, 2016

SSIA Summit 2016, Affluence Public Relations Blog Post Media Launches
October 14, 2016

SSIA Summit 2016 | October 13, 2016

PR and the F&B Industry… 7 PR Tips That Will Keep You Ahead, Affluence Public Relations Blog Post PR Tips
October 10, 2016

PR and the F&B Industry… 7 PR Tips That Will Keep You Ahead

Singapore InDesign – Scandinavian Business Seating Exhibit, Affluence Public Relations Blog Post Press Releases
October 10, 2016

Singapore InDesign – Scandinavian Business Seating Exhibit | October 8, 2016

Putien Mooncake Media Tasting, Affluence Public Relations Blog Post Media Launches
September 10, 2016

Putien Mooncake Media Tasting | September 7, 2016

How Public Relations Can Help Your Business In the Digital Age, Affluence Public Relations PR Tips
September 5, 2016

How Public Relations Can Help Your Business In the Digital Age

Press Releases
August 25, 2016

Prestige Interview with W.Atelier | August 24, 2016

Media Launches
August 25, 2016

Putien Celebrates Their Michelin Star Award | August 24, 2016

Media Launches
August 2, 2016

Michael Trio’s Love Imprint Product Launch Event | July 28, 2016

Media Launches
August 2, 2016

Cosentino’s Product Launch Event (July 28, 2016)

Media Launches
July 28, 2016

93.8 Live Interview with Singapore Pavilion’s Associate Prof Wong Yunn Chii and Mr. Teo Yee

PR Tips
July 26, 2016

Top 7 Myths On Online Public Relations . . . Busted!

PR Tips
July 25, 2016

Learn How to Generate $100k Worth of Media Coverage For Your Business!

Media Launches
July 21, 2016

Michael Trio at Singapore International Jewellery EXPO 2016

Media Launches
June 20, 2016

Smartparents.sg Interview with Isabelle Loo of Actualyse

Press Releases
June 17, 2016

Cosentino Audi Food and Wine Pairing Event for the Media

PR Tips
June 17, 2016

A Definitive Guide To Reputation Management For Beginners

Media LaunchesPR NewsPR Tips
June 17, 2016

“Getting ROI and Leads from Marketing” – Seminar by Angela Sim on SGPFair

Media Launches
June 8, 2016

Media Tasting Event: Aroy Jing Jing at ORTO

Book Launch: LEAP by Yap Kwong Weng, Affluence Public Relations blog post Media Launches
June 8, 2016

Book Launch: LEAP by Yap Kwong Weng

Facebook Digital Marketing - AffluencePR blog post PR Tips
May 23, 2016

Should I Use Facebook for My PR?