Have you done this ONE PR thing in the first quarter of 2018?
Your marketing plan for 2018 may well be up and running, but it is never too late to stop and do a stock-take on whether it has been successful thus…
5 Steps to Building an ROI Positive PR Email Strategy
The effectiveness of email campaigns in getting a positive ROI is well known. In fact, a successful one can garner as much as $44 for every $1 spent. What’s less…
3 PR Mistakes You Need To Stop Making
If you think that all you need to do to get PR for your business is to write a press release, send tit out to every single media outlet you…
Public Relations Strategies for Chinese New Year
In Singapore, as in any parts of Asia, Chinese New Year is HUGE. The lead-up to Chinese New Year here in Singapore is palpable, with many malls and retail stores…
Top 3 PR Trends To Watch in 2018
With the sweeping changes taking place in the media industry all around the world, the media – and PR – landscape in 2018 is shaping up to be quite different.…
Why Christmas is Great for PR!
It is the Christmas and New Year period, and you may be preparing for your business to wind down for the festive season. After all, most businesses do so in…
How to Effectively Monitor Your Brand’s Reputation
Reputation management is probably the most difficult aspect of running any type of business. Regardless of a company’s size, be it a one-man enterprise, a partnership, or a corporation, having…
Each-A-Cup Blogger Event | November 24, 2016
Each-A-Cup is bringing new flavors for the holidays and our bloggers were the first to have a taste! Yesterday, Each-a-Cup held a product launch for bloggers and everyone seemed to have…
What We All Can Learn About the PR Disasters of 2016
People say that experience is always the best teacher. True, you would need the correct theories and ideologies to make sure you do what society accepts as the right thing.…
Sufood Media Tasting | November 10, 2016
Sufood, the first vegetarian concept restaurant and the largest F&B operator in Taiwan, opened a branch in Singapore this year. Yesterday, they held yet another successful tasting event for the…