Category

Retail

LUXURY CUSTOM – MADE FURNITURE

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LUXURY CUSTOM-MADE FURNITURE
Local furniture and interior furnishing manufacturer

Anthony Furnisshen is a Singaporean furniture company specialising in custom-made furniture which draw inspirations from non-traditional furniture designs. PR work for the company included getting publicity for their new product – the Ferrari F430 chairs. Coverage we garnered included profiling of the owner, designer and other chairs in their purview.

Luxe Car Rental

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Luxe Car Rental
Singapore’s First Luxury Car Rental Company

Singapore’s first luxury/performance car rental company. Affluence helped market their services via direct marketing and other innovative marketing efforts to generate good brand recall.

Premier Home and Sanitary Ware

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Premier Home and Sanitary Ware

As part of Fritz Hansen’s 60th Anniversary Celebration of Series 7 chair, W Atelier partnered with local architects and designers to customise the iconic chair with their own touch. 7 architects were invited – Peter Tay, Colin Seah, Brendon Lim, Robert Greg Shand, Sam Ang, Terence Chan and Leong Hong Kit with the unveiling of the designs which was attended by a full turn out of all the dailies, and a wide spread of media coverage over a few weeks.

Barnadas Huang

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Barnadas Huang
Spanish Art Gallery

Barnadas Huang Gallery launched to great fanfare at their first gallery at Dempsey. Affluence PR was contracted to handle media liaison for the launch as well as the celebration of their second year in Singapore.

Toys’R’Us – Babies’R’Us

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Toys’R’Us & Babies’R’Us
Launch of first Babies R Us store in SEA

The launch of SEA’s first Babies R Us was done by Affluence PR. Helmed under the Li & Fung Group, the launch attracted more than 300 guests for a breakfast cum store opening. The media was extremely excited about the occasion and Affluence PR eventually also handled media relations for the brand.

Backjoy

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Backjoy
Posture Products

Aflfuence PR launched this new retail brand at 1Altitude with 40 media and 20 overseas guests attending the event. Coverage was extensive, garnering full page reviews in several well-known publications.

Dezire D’ Jewels

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Dezire D’ Jewels
New Delhi Customised Jewellery Jeweller

New Delhi jeweller Dezire D’ Jewels is an addition to Ivory Mart Jewellers and Indian Handicrafts Emporium, a 150-year-old family-run business in New Delhi. The jeweller is run by Purusharth (Puru) Agarwaal, a certified graduate gemologist from the GIA who specialises in gem identification, jewellery manufacture, coloured stones and diamond grading. We promoted their gems and Puru’s expertise when they participated in the Singapore International Jewelry Expo 2014.

CYC The Corporate Label

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CYC The Corporate Label
Bespoke Uniforms

CYC the custom shop wanted to garner media awareness for their corporate label. We got the Singapore Book of Records to adjudicate the largest chef’s jacket in Singapore’s history, which got the company featured on Channel News Asia at the Food and Hospitality Asia 2012.

Juchheim

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Juchheim
Japanese German Baumkuchen (Takashimaya)

This Japanese version of the popular German sponge cake is lovingly made and packed into luxurious boxes. Ideal as gifts for a tea party or house visit, Juchheim baumkuchen have been reconfigured for the local palate (softer!). We introduced the media to the unique rolling methods of this delicious delight at their first and flagship store in Takashimaya.

Bread Talk

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Bread Talk
100th Store Opening in China, 5th Anniversary

For Breadtalk’s 5th anniversary and 100th store opening in China, we contacted the foreign desks of the Singaporean newspapers to get them to feature the brand’s foray and success in overseas markets.