PR News

‘Twas an ENCE Purple Christmas

By | Blog, PR News, PR Tips

A hearty Christmas feast, free sake and a comedy show by a local ventriloquist coloured the ENCE Purple Christmas in many hues, and it was especially rosy because every guest walked home with a gift in hand – thanks to a dizzying round (or two) of Santa Snatch!

Over 50 of our closest clients, vendors, partners, media friends, colleagues (old and new!) and friends joined us on Christmas Eve for a cozy lunch party held at our office in PLUS Building. Did you know that this is also our first Christmas party at our year-old office? Yet another thing to celebrate! *clinks wine glasses*

In case you missed it, we rounded up some shots of the day to commemorate this special occasion!

Food lovingly prepared and catered for by My NoNNa’s!

Geri (Founder of My NoNNa’s) and two Champions from My NoNNa’s easily fed all of our guests – with a smile and electric saw in hand, of course! Big thanks to My NoNNa’s for the delicious food!

Woodstock Beverages and their various types of sake

Guests were also treated to a sake tasting courtesy of Woodstock Beverages, perfect for the festive season!

Comedy Ventriloquist Joseph Then and his “puppet”

You don’t get to see a professional ventriloquist every day, but guests had the pleasure of enjoying a hilarious segment by local ventriloquist Joseph during the party! Joseph’s friend “Ah Beng” made an appearance (much to the distress of some female guests…). Also, a special appearance by one of our guests who got pulled up (or sabo-ed!).

Santa Snatch to end of the party!

A salad spinner, chocolates and a jazz album…we hope our guests went home happy with their lot!

As our Managing Director, Ms Angela Sim, put it, Christmas is a time of giving thanks, and we appreciate each and every one of you who were part of our journey. To an even greater 2020!

Check out more event photos as well as more event happenings on our Facebook page.

If you’d like to find out more about My NoNNa’s Gift of Giving, Woodstock Beverages or future ENCE events, hit us up!

Cloud Kitchen concept sees the launch of NOSH & GA in Singapore

By | Blog, PR News, PR Tips

As the largest cloud and delivery-only kitchen operator in Hong Kong with over 1,000,000 meals delivered to date, Spoonful Meals is now in Singapore, and it aims to satiate the appetite of consumers with exciting options and convenience. Spoonful meals brings with it different brands featuring different cuisines in a cloud kitchen concept.

Let us share some of the highlights of our F&B client below.

How it got started?

The brainchild behind Spoonful Meals expansion to Singapore is Max von Poelnitz, the founder of NOSH and Spoonful.

Max is a serial entrepreneur and currently the founder of Spoonful and NOSH.   He is passionate about e-commerce, cloud kitchen food delivery, and B2B sales.   Max started his first company at the age of 25 and has since launched 3 businesses.  He is a  Cybersport start-up mentor and a partner in a Canadian venture capital firm.

What makes Spoonful Meals unique?

Unlike brick-and-mortar restaurants that prepares and serves meals at an outlet, Spoonful Meals operates as a virtual restaurant without a physical restaurant space.

All meals are listed on Foodpanda, prepared in a cloud kitchen and and delivered directly to the customer.

This approach to cooking and one-of-a-kind operation model enables Spoonful Meals to meet the demands of consumer’s fast-paced and health-conscious lifestyle, without compromising on food quality and taste.

Media’s first-dibs on experiencing Spoonful Meals

As part of the PR campaign for Spoonful Meals, Affluence PR did a media outreach where the media was invited to try out offerings from NOSH and GA, the two brands currently operating under Spoonful Meals.

Media were provided the full menu and their selected meals were delivered at their preferred date and time. They get to experience first-hand the concept of virtual kitchen, and also to have a taste of the offerings from NOSH and GA.

Aside to the media outreach, we will be rolling more campaigns and activities on behalf of Spoonful Meals.

What options are available?

With all the brands under Spoonful Meals serving different types of cuisine, consumers are spoilt for choice!

They are:

  • NOSH, which offers healthy Californian cuisine such as burrito bowls and salads;
  • GA, which offers Cantonese-styled Chinese cuisine; and
  • Sesami, offering Japanese bento boxes
  • JOMO, offering vegan fast food (coming soon in 2020)

NOSH: | Instagram: @noshmeals

GA: | Instagram: