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PR Tips

Happy International “WomENCE” Day!

By | Blog, PR Tips

Today’s International Women’s Day, or “womENCE”, as we like to call it at Affluence PR!

Over our 12 years in business, we have seen so many women enter, take charge and rise up the ranks to become influential leaders who have shaped Affluence PR into what it is today. We are staffed with a good number of women marketers and public relations specialists, most of whom are in leadership positions. With no intention to stereotype, we notice that women bring with them a certain meticulousness, attention to detail, ability to multitask, nurturing nature and innate ability to mediate and sooth ruffled feathers – all key qualities for anyone at the workplace, especially in a public relations agency.

It’s not everyday that the power, strength and grace of all women are celebrated, so use this special day to show your appreciation to your female customers and women in your life!

How are some marketing and PR ideas for International Women’s Day 2020!

  1. Treat the ladies to special deals and discounts

We all love a good bargain!

Promote special deals on your social media channels and put a time period to encourage more participation. To leverage on user-generated content, get your audience to submit content or share snippets on their own channels while tagging the women they are showing appreciation to. Make it a contest or reward everyone with a small gift to spread the love and the virality!

  1. Women, only

Depending on your brand and its suitability, consider running on women-only promotional campaign as a gesture of appreciation for your female customers! To make it more targeted, filter only the female demographic in your social media campaign, or email database, so that your target audience will receive your message and feel acknowledged and rewarded.

  1. Acknowledge your staff

A personal touch always makes content that much more interesting. Post a picture of your female employees, but you do not have to neglect the guys! Use this opportunity to show appreciation to all your staff and let them be seen by your customers. Your brand will come across as a fun and accommodating workplace, and a brand that cares and makes an effort to connect with their staff and audience.

  1. Launch a CSR Campaign in the name of International Women’s Day

In today’s day and age where a small act of kindness or an effort to give back to society is crucial to show that your brand is still rooted in human values, consider running a CSR campaign that is linked to women. It could be donating funds to a charitable organisation that roots for women’s rights, or volunteering with an organisation that is in line with a cause that your brand is compatible with, such as breast cancer awareness or support for single mothers.

We wish all our staff, clients, friends and family a happy International Women’s Day 2020!

PR in the Social Age

By | PR Tips, Social Media

If you haven’t already noticed, public relations is no longer about just press releases, editorials, print features and TV coverage – social media has changed the game (almost) completely.

Social media puts you and your brand in direct contact with your audience, gives companies access to an almost-instant channel to react to news stories and straddles the fine line between marketing and public relations. (It’s both!)

With social media, your target audience or number of people who can spread brand awareness has suddenly spiked. So, how do we snag this share of the pie who will guarantee valuable online coverage? If anyone doubts the impact of online coverage, think of the number of people scrolling through the internet VS number of people flipping through the newspaper. Circulation rates don’t lie.

  1. Influencer Marketing Ensures Quality Customers

By now, you must have already heard of influencer marketing and the way that it is changing the marketing world. In 2020, micro-influencers are going to be leading the pack with their high engagement, wide reach, and low cost. Influencer marketing will lean into social media channels such as Instagram, TikTok, Pinterest, etc, especially for the Gen Z crowd.

Engage the right influencer for your brand who’s relevant to your product, and whose influence will resonate with your target audience.

  1. Incorporate Social Sharing into Press Materials

Your press materials should be a one-stop shop for all valuable information – and today, this includes your company’s social media handles and relevant hashtags. Press releases are still a goldmine of information and relevant today, but adding these makes your brand appear thoughtful enough to media who may wish to get nuggets of information from your social media sites.

They also serve as branding and makes your company that much more accessible to the younger crowd.

You may take it a step further and emphasise on keywords in your press release to make it optimal for search engines.

PR and social media content will complement each other, indefinitely, and being adept at both means securing maximum publicity for your brand.

  1. Crisis communications is More Palpable Than Ever

For crisis management, what’s most important is to know what people are currently saying. This is where social media parks itself as the bringer of real-time, valuable information that will feed into your crisis management plan.

When a crisis strikes, focus on a clear and cohesive message, and spread it online to rectify the situation. Social media is your best tool in these circumstances for its ability to alter public opinion – just make sure that you deliver the right message across. (This will come best from a PR expert)

Listen to your social media channels to what people are saying and use that feedback to allay fears and address concerns.

 

Social media and public relations are integral aspects of a marketing strategy. News is moving at a quicker pace than ever, and it’s time to get ahead in the game with PR and social media strategies that will maximise your brand presence like never before.

What Brands Need In 2020

By | PR Tips, Social Media, Uncategorized

Today’s audience demand something more. And if 2019 is anything to go by, we know that people are yearning for a human touch, yet are ruled by algorithms and big data; people claim to be on a “digital detox”, yet are unable to escape the snare of new social media platforms like TikTok. In 2020, brands need to be more sure than ever of what their audience need so that productive and efficient PR strategies can be implemented that will guarantee results. Here’s how public relations can help your brand in 2020:

 

  1. Reinforce a Strong Content Marketing Strategy

Content marketing is about communicating the right message to the target audience. Public relations should work in tandem with a solid content marketing strategy that drives home a consistent and relevant message. A solid content marketing strategy doesn’t mean an overdose of information – you should present both the media and customers with content that creates an impact.

 

  1. Storytelling with a Personal Touch

Which narratives are most effective today? Communicating to people’s emotions makes it easier to make an impact and enact action. A human touch easily sways perspectives and is more likely to be picked up by the media.

 

3. Giving Media What They Need

With the influx of information and brands, it’s no longer enough to pitch stories to media and ensure coverage. You need an expert to consider all aspects of a client’s social and digital footprint. “This could include creating original content in 10-second formats for social or getting spokespeople and influencers to do an Instagram takeover.” With the changing media landscape, how we pitch to media should change as well.

 

    -Offer media experiences

Media can’t report on what they feel is not tangible. By offering media experiences through media previews, creative media kits and media tastings, this enables them to write and for your brand to receive sufficient coverage. Allow the media to get a taster of the most unique aspect of your product and don’t bury the unique selling point – let them experience it.

 

  -Video Content

Video content is the most highly sought-after medium for communication. You could create engaging videos in various lengths and formats that encapsulates your brand. These videos, if picked up and shared by the media, may be circulated thoroughly and gain recognition for your brand.

 

  1. Leverage Data and Understand Your Brand                                                                                                                                      “An influencer on Instagram with 40,000 followers might have more impact on your brand than the local daily with a circulation of 300,000 because those followers are dialed into the specific vertical or industry you speak to.” Understanding the effectiveness of various platforms allows you to maximise the coverage in a cost-effective way. Does your brand require traditional media coverage or a micro-influencer who’s able to speak directly to your target audience? Influencer marketing has dominated the PR world in recent years and for a good reason – it creates conversation at a social level and with a really good idea, it organically earns conversation in culture and media.

 

‘Twas an ENCE Purple Christmas

By | Blog, PR News, PR Tips

A hearty Christmas feast, free sake and a comedy show by a local ventriloquist coloured the ENCE Purple Christmas in many hues, and it was especially rosy because every guest walked home with a gift in hand – thanks to a dizzying round (or two) of Santa Snatch!

Over 50 of our closest clients, vendors, partners, media friends, colleagues (old and new!) and friends joined us on Christmas Eve for a cozy lunch party held at our office in PLUS Building. Did you know that this is also our first Christmas party at our year-old office? Yet another thing to celebrate! *clinks wine glasses*

In case you missed it, we rounded up some shots of the day to commemorate this special occasion!

Food lovingly prepared and catered for by My NoNNa’s!

Geri (Founder of My NoNNa’s) and two Champions from My NoNNa’s easily fed all of our guests – with a smile and electric saw in hand, of course! Big thanks to My NoNNa’s for the delicious food!

Woodstock Beverages and their various types of sake

Guests were also treated to a sake tasting courtesy of Woodstock Beverages, perfect for the festive season!

Comedy Ventriloquist Joseph Then and his “puppet”

You don’t get to see a professional ventriloquist every day, but guests had the pleasure of enjoying a hilarious segment by local ventriloquist Joseph during the party! Joseph’s friend “Ah Beng” made an appearance (much to the distress of some female guests…). Also, a special appearance by one of our guests who got pulled up (or sabo-ed!).

Santa Snatch to end of the party!

A salad spinner, chocolates and a jazz album…we hope our guests went home happy with their lot!

As our Managing Director, Ms Angela Sim, put it, Christmas is a time of giving thanks, and we appreciate each and every one of you who were part of our journey. To an even greater 2020!

Check out more event photos as well as more event happenings on our Facebook page.

If you’d like to find out more about My NoNNa’s Gift of Giving, Woodstock Beverages or future ENCE events, hit us up!

Cloud Kitchen concept sees the launch of NOSH & GA in Singapore

By | Blog, PR News, PR Tips

As the largest cloud and delivery-only kitchen operator in Hong Kong with over 1,000,000 meals delivered to date, Spoonful Meals is now in Singapore, and it aims to satiate the appetite of consumers with exciting options and convenience. Spoonful meals brings with it different brands featuring different cuisines in a cloud kitchen concept.

Let us share some of the highlights of our F&B client below.

How it got started?

The brainchild behind Spoonful Meals expansion to Singapore is Max von Poelnitz, the founder of NOSH and Spoonful.

Max is a serial entrepreneur and currently the founder of Spoonful and NOSH.   He is passionate about e-commerce, cloud kitchen food delivery, and B2B sales.   Max started his first company at the age of 25 and has since launched 3 businesses.  He is a  Cybersport start-up mentor and a partner in a Canadian venture capital firm.

What makes Spoonful Meals unique?

Unlike brick-and-mortar restaurants that prepares and serves meals at an outlet, Spoonful Meals operates as a virtual restaurant without a physical restaurant space.

All meals are listed on Foodpanda, prepared in a cloud kitchen and and delivered directly to the customer.

This approach to cooking and one-of-a-kind operation model enables Spoonful Meals to meet the demands of consumer’s fast-paced and health-conscious lifestyle, without compromising on food quality and taste.

Media’s first-dibs on experiencing Spoonful Meals

As part of the PR campaign for Spoonful Meals, Affluence PR did a media outreach where the media was invited to try out offerings from NOSH and GA, the two brands currently operating under Spoonful Meals.

Media were provided the full menu and their selected meals were delivered at their preferred date and time. They get to experience first-hand the concept of virtual kitchen, and also to have a taste of the offerings from NOSH and GA.

Aside to the media outreach, we will be rolling more campaigns and activities on behalf of Spoonful Meals.

What options are available?

With all the brands under Spoonful Meals serving different types of cuisine, consumers are spoilt for choice!

They are:

  • NOSH, which offers healthy Californian cuisine such as burrito bowls and salads;
  • GA, which offers Cantonese-styled Chinese cuisine; and
  • Sesami, offering Japanese bento boxes
  • JOMO, offering vegan fast food (coming soon in 2020)

NOSH: www.Nosh.sg | Instagram: @noshmeals

GA: www.thisisga.com | Instagram: @thisis.ga