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Food and Beverage

Old Hong Kong Tea House

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Old Hong Kong Tea House
Singapore’s first 24-hour Hong Kong Café (Katong, Marina Square, Novena Square)

The launch of Singapore’s first 24-hour Hong Kong teahouse was achieved through the use of extensive pubic relations through media engagement, tastings and unique launch events. We even recreated a Hong Kong style trolley noodle cart for the launch of the restaurant’s second outlet at Marina Square!

Bonifacio

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Bonifacio
Singapore’s First Mid-Priced Filipino Restaurant (Kreta Ayer Road)

Singapore’s first authentic Filipino restaurant catering to Filipino professionals in Singapore was launched with much fanfare with a series of media lunches. Ever tried the Pork Sisig? A sizzling hot plate favourite in Philippines, it was a hit with the media here too. With 25% of our white-collar working population hailing from the region and a large percentage from Philippines, it is no wonder that Bonifacio enjoys brisk business till today!

Casa Bom Vento

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Casa Bom Vento
Straits Cuisine (Peranakan and Eurasian)

Straits cuisine takes a twist with Casa Bom Vento. Started by his mother and now helmed by Chef Lionel Chee, he shares his passion for the exquisite Dutch-Indo Eurasian and Peranakan cuisines through his special Tok Panjang (Long Table meal), which we asked him to focus on. The Tok Panjang is a traditional Asian meal setting for large family gatherings and camaraderie.

District 10

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District 10
New concept bistro (Winstedt Road)

District 10 was set up in the canteen of an old Secondary School. Located in the Newton area and built around an old tree in the school compound, the Chef and owners decided to play up on the resort-style, natural setting of the place. We did the marketing for the restaurant and garnered lots of word-of-mouth advertising which contributed to the success of the restaurant from day one.

Pasta Inc

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Pasta Inc
Affordable Italian (Jalan Besar/Keong Saik Road)

Pasta Inc was first situated along Jalan Besar, making it one of the most affordable Italian restaurants in Singapore. When the restaurant relocated to Keong Saik Road, we were engaged to help garner press reviews again. We conceptualised crazy-pasta Tuesdays and carried out a series of successful social media engagements for them.

Men-Tei Ramen

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Men-Tei Ramen
Japanese Ramen Made With Precision (Robinson Road)

Men-Tei Ramen is a popular eating spot along Robinson Road in our busy Central Business District. Recognised for their Japanese-like meticulous dedication to food preparation and quality, the fast service is also a draw with the time-strapped regulars. We reintroduced this restaurant to the media who then did a series of ramen features.

Wong Solo

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Wong Solo
Trendy Ayam Penyet (Far East Plaza)

For their second anniversary, the owner decided to drum up media awareness for her outlet and raise its profile. This Wong Solo is the first franchise outlet to have a youthful and dynamic ambience – the brainchild of the Singaporean franchisee. We played up on the fact that the café is uniquely trendy and appealing to the youth crowd to interest the press in writing their story. We even created a beautiful egg crate for her Lucky Egg promotion!

Enak KL

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Enak KL
Malay Fine Dining (Starhill, Kuala Lumpur)

Enak KL serves high end fine dining Malay cuisine in one of the most prestigious malls in Malaysia. They had never held a media conference in their 6 years there. We conducted a media tasting for their new year menu in KL itself.

Bacardi

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Bacardi
Inaugural Bacardi Mojito Fiesta Singapore

Affluence PR conceptualised the Fiesta and 5 large-scale events, and pitched for funding for Bacardi to make this a larger scale event. Bacardi received good brand awareness and a major funding from STB . PR, marketing, design concepts were done by Affluence PR.

Each A Cup

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Each-a-Cup
Singapore’s Oldest Bubble Tea Brand

A fun and friendly brand to work with, Each-A-Cup is youthful, energetic and full of bubbles! We were engaged to rejuvenate the brand and reconnect with the youths, as well as to embark on a social media campaign to run contests and polls to help the brand develop.