GE2020: A Study In PR

GE2020: A Study In PR

As the dust settles from a heated election amidst a pandemic, and the rumblings from the ground quieten into a distant hum, a few things have changed for certain. GE2020 has become a study in PR and marketing – a study revealing key insights into the minds of voters...
PR in the Time of a Crisis

PR in the Time of a Crisis

What could be worse than experiencing a PR crisis? Doing nothing about it. No business is safe from a PR crisis. A small misstep, a muddling of information, a lack of judgement… sometimes it is not even the fault of the company’s but an unfortunate circumstance which...

BEST MARKETING CAMPAIGN OF 2020

Affluence PR has been tapped by Masdar Clean Energy to generate excitement and increase submissions for the 2021 Zayed Sustainability Prize. The Zayed Sustainability Prize is United Arab Emirates’ (UAE) pioneering global award in sustainability. Established in 2008,...