Affluence PR was appointed as the PR agency to launch the Sound Piece and Sound Piece Mini, the first portable speaker offered by the brand. The launch was held at klapsons, The Boutique Hotel and we were responsible for the media turn out. A good media turnout was received, with friends of the media including bloggers/social influencers from different media beats such as lifestyle, technology, Home and Fashion. There was a total of $60,000 worth of media coverage secured within 3 weeks of the launch. Affluence pitched the Client and managed to get significant coverage in Straits Times and Business Times which helped to elevate the brand making them more credible.