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Public Relations Strategies for Chinese New Year

Public Relations Strategies for Chinese New Year

by Affluence Public Relations | Jan 10, 2018 | PR Tips

In Singapore, as in any parts of Asia, Chinese New Year is HUGE. The lead-up to Chinese New Year here in Singapore is palpable, with many malls and retail stores switching out their Christmas decorations for the red-and-gold colours of prosperity and good luck,...

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