PR Tips

Should I Use Facebook for My PR?

By May 23, 2016 No Comments
Facebook Digital Marketing - AffluencePR blog post


You may not feel that your small business could benefit from PR, let alone PR on Facebook, but in actual fact, your business could be missing out by opting out. With over 1.65 billion monthly active users and 1.09 billion people who log in every single day worldwide, Facebook presents SMEs a huge potential to generate leads and sales from your social media efforts.

In Singapore alone, with the highest global ranking in smartphone penetration as well as 70% social media penetration among Singaporeans in 2015, Facebook remains to be one of the top used social media platforms, be it for personal or professional use. It is estimated that with over 5.7 million in population, a whopping 2.4 million users log in to Facebook every single day. With this, it goes without saying that Facebook is a social media platform that is just too big to ignore.

Many, if not, most Singapore-based PR agencies and companies of all sizes utilise Facebook for their Public Relations and Marketing efforts. With one in every two Singaporeans using social media to help them decide what services or products to avail, the real question here isn’t, “Should I use Facebook for my PR?” But rather, the  question is, “Why shouldn’t you?”

If you’re still nowhere near convinced on the importance of Facebook in the marketing campaigns you are currently implementing or would be implementing, here are other perks of using the platform:

It’s free.

Unless you opt for paid ads or sponsored stories, signing up for an account for your business (or yourself, if you’re trying to market yourself) on Facebook is entirely free of charge. Sharing content, such as promos, deals, events, or stories about your business is free, too.

If you ever decide to opt for paid ads, boosting posts, and sponsored stories for more refined targeting, Facebook, without a doubt, still costs less than TV, print or radio ads.

Like we’ve said, it gives you a LARGE audience.

Any business would be impractical to let an opportunity to reach this wide an audience as Facebook allows you to have.

Consumers and prosumers are on Facebook looking for the best products and services they can avail of. Media people are on Facebook looking for trending news and for the next big thing. Actual and potential competitors are also on Facebook studying the market and making sure this channel is well-utilised in their efforts to reach the market. It is a big waste to ignore the very wide reach Facebook has to offer your business.

The reach is well-targeted.

Singapore-based PR agencies and companies that are already on Facebook can surely attest to the fact that it is easier to target your market on Facebook. In outbound PR, while you may have a larger reach through various broadcast channels, you are more likely to reach people that would not avail of your products and services.

Facebook lets you harness its refined targeting feature for you to maximise your reach, which can actually turn into leads and customers. With this feature, you can refine your target market using basic filters such as a person’s

  • location
  • age
  • gender
  • psychosocial preferences such as religious views, music and movie preferences, and political views

This feature allows you to carefully craft your content to target your actual preferred market. This market would readily avail of your products and services, were they only shown the right message. With reaching the right people, filtering those that aren’t likely to use the products and services that your business offer, you can be sure that you get the best responses from people that will see your posts or advertisements – exactly what Facebook is offering you with its set of tools to help you in whatever business goals you need to reach.

Whether it is raising awareness of your brand, generating leads and sales, or strengthening your relationship with your market through communication and engagement enhancement, Facebook offers a wide variety of tools that’ll get you to easily create and moderate campaigns as well as monitor its progress and ROI.

There’s a whole new world out there on Facebook that is more than ready to see what you or your business has to offer. You just have to have that clear goal, the right profile picture, and the right content to showcase your business to the world.

So, how can Facebook come into play when you implement your PR campaigns?

With the obvious perks of using Facebook on your digital campaigns, we can say that there are many ways to fit this awesome social media platform into your PR campaigns.  For one, you can use Facebook to build closer relationships, not just with your prospective consumers, but also with the media who can help you increase awareness of your brand. In this digital age, the media also include bloggers and online editors and publishers whom you can tap to promote your brand, products, or services.

Before social media, PR professionals traditionally contacted the media and sent them press releases hoping for their press releases to get picked up and published. Today, thanks to platforms like Facebook, you have the opportunity to get to know the media prior to contacting them through a platform like Facebook – about their interests, daily activities etc. You can like their video shares, comment on their status updates, and even greet them on their birthdays – taking a professional working relationship further than you could have previously.

Another facet in which Facebook can be utilised for your PR campaigns is in looking for enthusiasts and influencers who can be your online brand ambassadors. These people, traditionally called prosumers, are those who actually consume your products and tell people online their honest opinions about them. You would want to find and connect with this group as their opinions and experiences are relied heavily upon to make decisions on purchases.

Affluence PR and companies of all sizes know how important it is to harness these Facebook benefits for their PR efforts. So, to answer your question about how important it is to use Facebook for your PR? The answer is, “Absolutely.”

Talk to us today. Let’s have a little chat on how we can further grow your business and promote your brand offerings through public relations. We are always excited to share our knowledge and learn from our clients in return.