At Affluence PR, we use our Influence (individually and as a team) to create an impact for our clients. Meet the influential people at and partners of Affluence PR here.
Trained and dedicated, our team will meet regularly with you, assess your particular market challenge, and propose a strategic and well planned roadmap, and work with your team to put the plan in place.
The Affluence team is able to transcend PR boundaries of language and culture so apparent in diverse Asia – read on to find out why!
Angela Sim Marketing Director
BBA (Marketing), NUS, Singapore
Angela integrates clients requirements with PR strategies laid out for clients and oversees their seamless implementation. For what is a strategy with no execution? Having been in the pioneer team to kick start the marketing for lifestyle brands (Nakamichi, Oregon Scientific, General Electric, Whirlpool) in SEA during her brand management days, Angela today is happily engaged with clients to create positive public perceptions for their brands. Angela has 16 years of marketing and 7 years of PR experience, and gladly shares her wealth of industry knowledge with clients and their teams.
Fiona Wilson Client Servicing Director
BBA (Finance), National University of Singapore, Singapore
Fiona has spent her entire career in client management and service roles. From working with HSBC Global Asset Management, to Citigroup and other wealth management asset firms, Fiona is familiar with dealing with clients both internally and externally. She brings her creative flair to the business with her marketing ideas and processes which she has honed in global operations. Fiona heads the client management team of Affluence PR. Fiona is a graduate of Business Administration from the National University of Singapore.
Sirikanya Supasavasdebhandu Country Manager (Thailand)
MBA, Boston University, USA
Fia has always had an entrepreneurial streak and a good head for numbers. She started out as a graduate assistant at the Boston University in the USA and moved on to become their accountant. When she went back to Bangkok, she started Scents It to promote its distribution and sales. She then moved to Singapore and started The Fashion Headlines, a fashion portal for indie designers and their fans, with a fashion designer friend. She then moved on to Pan-United Corp where they tapped her expertise and created a Business Analyst role for her. Highly skilled with in-depth experience in marketing, sales and financial analyses, Fia is intuitive and has high EQ, making her a perfect fit for the clients we serve. She is independent and quick on her feet – stemming from years of marketing and financial training. Fia holds an MBA from the Boston University in USA. She leads the Bangkok operations of our group.
Kelly Ang Writer
BA (English Literature & Comms and New Media), NUS, Singapore
Kelly has a tremendous zest for life and love for the written word, with experience in many types of writing which includes pieces for blogs and magazines, advertising copywriting, and corporate publications. She is constantly curious, quick to learn, and never one to shy away from new challenges. She also has past experience in corporate communications, media relations, issues management and event management. She previously worked at the National Library Board and MINDEF. She holds a BA in English Literature and Communications & New Media, 2nd Upper Honours, from the National University of Singapore.
Maria Chow Client Servicing Manager
CPDM (Marketing), Chartered Institute of Marketing, United Kingdom
Maria’s core passion lies with people. With more than 10 years of experience in the corporate events and services arena, Maria has developed a strong passion for the service industry. Maria has taken on several business development and marketing roles, on both local and regional levels. She has worked with outsourced events and training management agencies like Evolution Werks and was a General Manager at Knowledge Connection. She was also regional channel manager for Sage Software Asia. Prior to joining ENCE, Maria was in the Retail Distribution sector in Zada Stationery, the sole product distributor of Platinum Japan writing instruments in Southeast Asia, and gained direct consumer marketing and retail experience from that. Maria holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (UK).
Michelle Rajeswari d’CruzClient Servicing Manager
B.Bus (Marketing and Management), University of Newcastle, Australia
Michelle is a creative and resourceful self-starter with a flair for writing. With 9years of experience in PR, marcom and business development, it is no wonder that she is right at home in the fast-paced dynamic environment of Singapore. Michelle is confident in delivering and pitching brand messages and campaigns to stakeholders ranging from the media to high net worth individuals. Notable clients include Pan Pacific Hotels & Resorts, Walt Disney and California Fitness. Previously, she was also actively involved in the Breast Cancer Foundation and Banyan Tree Hotels & Resorts. Michelle holds a Bachelor of Business (Marketing and Management) from the University of Newcastle, Australia.
Liz Thang Digital Marketing Manager
BASocSc, NUS, Singapore
Before embarking on a digital marketing career with our group, Liz was Managing Editor for Platts, an oil and gas publication for 4 years. While in Societe General, she marketed hedging products to oil producers, shipping companies and power stations. Having found her calling for marketing and design, she then managed Mumcentre Malaysia, a web portal for mothers and picked up design skills. A fast learner and conscientious worker, Liz is able to take her varied marketing skill sets and put them to good use for customers. Liz holds a Bachelor’s Degree of Arts and Social Science, majoring in European Studies and Psychology from the National University of Singapore.
Ng Mei Yan Media Liaison Manager
BCOMN (Journalism), NTU, Singapore
With close to 10 years of experience in public relations and journalism, Mei Yan has developed a passion for creating newsworthy angles for clients and editors. After graduating with a degree in journalism, she started her career as a features writer for women’s active lifestyle magazine Shape. Mei Yan then took to public relations, specialising in the lifestyle category. Clients she has serviced included multinational and local brands in beauty, health, food, entertainment and art. Mei Yan holds a Bachelor of Arts in Journalism.
Adda Chua PR Manager
Diploma in Management Studies, Singapore Institute of Management, Singapore
Adda found her calling in public relations and communications 5 years ago and has since accumulated an impressive portfolio of clients and contacts in various industries, including consumer lifestyle, healthcare, luxury and retail in both local and multi-national companies. These include Starbucks, Din Tai Fung, Maybelline, Cadbury and Peugeot. Prior to joining Affluence PR, Adda was in charge of marcoms for 3 restaurants (Level 33, Kaiserhaus and Erwin’s Gastrobar) under the Pointe Group. Adda’s past experiences have equipped her with the skills to identify media opportunities and implement programs that successfully deliver key messages and garner maximum media coverage across all platforms. At Affluence PR, Adda helps clients to conceptualise and develop marketing strategies essential for their businesses. Adda holds a diploma in management studies from the Singapore Institute of Management.
Jorena Tan Marketing Executive
BA, Uni. Curtin, Australia
Despite her deafness, Jorena lives life to the maximum. She has a passion for creative work. Starting out as an engineering assistant, she went overseas to study multimedia design. Since her return to Singapore, she has worked on a range of varied tasks, such as doing research on heritage exhibitions and e-learning design for health and military-related projects. Jorena holds a Bachelor of Arts from Curtin University, Perth, Australia.