At Affluence PR, we use our Influence (individually and as a team) to create an impact for our clients. Meet the influential people at and partners of Affluence PR here.
Trained and dedicated, our team will meet regularly with you, assess your particular market challenge, and propose a strategic and well planned roadmap, and work with your team to put the plan in place.
The Affluence team is able to transcend PR boundaries of language and culture so apparent in diverse Asia – read on to find out why!
Angela Sim Marketing Director
BBA (Marketing), National University of Singapore, Singapore
Angela integrates clients requirements with PR strategies laid out for clients and oversees their seamless implementation. For what is a strategy with no execution? Having been in the pioneer team to kick start the marketing for lifestyle brands (Nakamichi, Oregon Scientific, General Electric, Whirlpool) in SEA during her brand management days, Angela today is happily engaged with clients to create positive public perceptions for their brands. Angela has 16 years of marketing and 7 years of PR experience, and gladly shares her wealth of industry knowledge with clients and their teams. Angela is a BBA graduate of the NUS Business School and also a current serving director in the Business School Alumni (NUSBSA), heading the marketing development team. She is also SCOPE-IP Trained, Business Excellence trained, and was a qualified Practising Management Consultant under the auspices of SPRING Singapore.
Sirikanya Supasavasdebhandu Country Manager (Thailand)
MBA, Boston University, USA
Fia has always had an entrepreneurial streak and a good head for numbers.. She started out as a graduate assistant at the Boston University in the USA and moved on to become their accountant. When she went back to Bangkok, she started Scents It to promote its distribution and sales. She then moved to Singapore and started The Fashion Headlines, a fashion portal for indie designers and their fans, with a fashion designer friend. She then moved on to Pan-United Corp where they tapped on her expertise and created a Business Analyst role for her. Highly skilled with in-depth experience in marketing, sales and financial analyses, Fia is intuitive and has high EQ, making her a perfect fit for the clients we serve. She is independent and quick on her feet – stemming from years of marketing and financial training. Fia holds an MBA from the Boston University in USA. She leads the Bangkok operations of our group.
Yap Gian Cing Marcom Director
BSC, National University of Singapore, Singapore
Gian is a confident and dynamic all-rounder with 10 years of excellent performance in consumer marketing in the world of banking, working with international banks such as HSBC, ANZ, OCBC and United Overseas Bank. She is recognised as a highly organised project manager, dynamic negotiator and strategic business planner who executes innovative and result-driven marketing, brand and PR campaigns of varied capacity and complexity. Backed by her rich marketing and advertising experience, Gian now writes and translates for clients with poised, fuss-free copy that catches media attention and spurs target audience to respond. Gian holds a Bachelor of Science (Merit) from National University of Singapore.
Melody ChongPR Director (Medical)
BComm (Marketing), University of British Columbia, Canada
Melody found her calling in health and wellness after an illustrious career in the public relations and marketing industries. Now, she marries her passion and core competencies into helping organisations with their PR & Marketing efforts in the fields of health, wellness, sports, fitness and nutrition. Melody kick started her PR & Marketing career in Singapore and has worked for Georg Jensen, Royal Copenhagen, Orrefors Kosta Boda and the Tung Lok Group (where she handled the group’s marketing, communications, advertising and promotions for a number of years). She left to work as an independent freelance consultant, with 3 years in the US. Her partners and clientele are companies in the Food & Beverage industry as well as those focused on health such as doctors, dietitians, physiotherapists, sports psychologists, mindfulness trainers, personal trainers, online organic grocers, local health food providers, gym owners and yoga, fitness brands. She was featured in a front page story on freelancers in the ‘The Sunday Times Life!’ in December 2015. Melody was on the Dean’s Honours List when pursuing her Bachelors Degree in Commerce (Marketing) from the University of British Columbia. She is active in sports representing Singapore previously as a National Schools sprint champion. She is also a Certified Health Coach from the Institute for Integrative Nutrition, New York, and an approved trainer with the Singapore Health Promotion Board.
Maria Chow Client Servicing Director
CPDM (Marketing), Chartered Institute of Marketing, United Kingdom
Maria’s core passion lies with people. With more than 10 years of experience in the corporate events and services arena, Maria has developed a strong passion for the service industry. Maria has taken on several business development and marketing roles, on both local and regional levels. She has worked with outsourced events and training management agencies like Evolution Werks and was a General Manager at Knowledge Connection. She was also regional channel manager for Sage Software Asia. Prior to joining Affluence, Maria was in the Retail Distribution sector in Zada Stationery, the sole product distributor of Platinum Japan writing instruments in Southeast Asia, and gained direct consumer marketing and retail experience from that. Maria holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (UK).
Liz Thang Digital Marketing Manager
BASocSc, NUS, Singapore
Before embarking on a digital marketing career with our group, Liz was Managing Editor for Platts, an oil and gas publication for 4 years. While in Societe General, she marketed hedging products to oil producers, shipping companies and power stations. Having found her calling for marketing and design, she then managed Mumcentre Malaysia, a web portal for mothers and picked up design skills. A fast learner and conscientious worker, Liz is able to take her varied marketing skill sets and put them to good use for customers. Liz holds a Bachelor Degree of Arts and Social Science, majoring in European Studies and Psychology from the National University of Singapore.
Kelly Ang Writer
BA in English Literature and Communications & New Media, NUS, Singapore
Kelly has a tremendous zest for life and love for the written word, with experience in many types of writing which includes pieces for blogs and magazines, advertising copywriting, and corporate publications. She is constantly curious, quick to learn, and never one to shy away from new challenges. She also has past experience in corporate communications, media relations, issues management and event management. She previously worked at the National Library Board and MINDEF. She holds a BA in English Literature and Communications & New Media, 2nd Upper Honours, from the National University of Singapore.
Melissa Chua PR Manager
MBA, Singapore Management University
Melissa used to work in Citi Private Bank analysing ASEAN wealth Management indices and developing systems for the team to manage client acquisitions, funding, prospects and insurance pipelines, and provide management the insights they needed to navigate the uncertain waters of the economic world. Prior to banking, she worked in B to B distribution, and in Weida Malaysia which oversaw the design and manufacturer of environmental infrastructure and green technology. Meticulous, motivated and conscientious, Melissa lends her expertise to the team in office processes and systems, ensuring that client reports are delivered on time and in good order. She also helps the team set up new systems to improve our processes in the office to give better support to clients. Melissa also holds a Bachelor of Engineering in Biomedical Engineering, Upper Second Class Honours from the Imperial College, London from the UK.